Lou Cassara

Lou Cassara Quick Facts

Lou Cassara has been motivating people to realize their true potential
for over twenty years. As an industry sales coach and mentor, Lou has
trained thousands of business professionals and entrepreneurs to
develop significant relationships with their clients. The powerful
principles and strategies taught challenge each participant to improve
their communication, develop their process, and enhance their
presentation.

Lou Cassara's impressive career as a Chartered Financial Consultant
and Chartered Life Underwriter has placed him in the top 1% of his
peers. He is a Top of the Table producer and a Life and Qualifying
Member of the Million Dollar Round Table. His career production ranks
in the top 20 representatives of all time with the Northwestern Mutual
Financial Network. Lou is a nationally recognized speaker and teacher
on communications and client relationships.

Since 1985, The Cassara Clinic® has been training and coaching financial service professionals and entrepreneurs to increase confidence, enhance capability and maximize productivity.

A recent Business Week study revealed that two-thirds of
financial services clients are thinking about leaving their
advisors. Given this climate of change, are you frightened by
the challenge or excited by the opportunity?

Many people in advisory roles — financial representatives,
attorneys, brokers and bankers are at a crossroads. The old
model of relating to clients based on controlling them is no
longer effective. From Selling to Serving offers another way, a
way to create significant and rewarding client relationships.

How you communicate with your clients accounts for 85% of
the relationship. Yet most professionals spend only 15% of their
time developing these vital skills and abilities. The Client
Creator™ Process in From Selling to Serving helps you
understand the principles and patterns necessary to focus on
creating quality relationships and sustaining success.

People buy from people. Relationships, not products, are the key.
Changing the way you think about these relationships, and
moving from a selling to serving mindset creates unlimited
opportunity. In this current environment, it can make all the
difference for you, both personally and professionally.

By focusing on the principles and patterns that create and sustain
success, our training and coaching programs have helped thousands of
financial service professionals and entrepreneurs increase their
production by bringing their life to their business and their business
to life.