Lois Freeke is a career and personal branding strategist who helps expatriate executives and solo-preneurs in China effectively differentiate and market themselves for career and business success. Lois excels in helping her clients to clarify their core unique value proposition and translate it into communication and branding strategies that advance their careers and capture their target audience’s undivided attention.
"World class in what you do”
Lois’ international career took off with a one-way ticket to Hong Kong in 1994. In addition to the UK, Hong Kong and China, she has also lived and worked in Australia. Career highlights include publicizing eagerly anticipated World theatre premieres, organizing over-subscribed national press conferences, managing press and publicity campaigns for countless high-profile events and performances, freelance and corporate marketing and communications, and being the top-performing, and a multi award-winning, industrial sales/marketing consultant and manager in a leading, global NASDAQ recruitment organization.
“Pragmatic, progressive and above all can execute; customized solutions that work”
Making a conscious decision to leave corporate life in 2008, and understanding the necessity to create a distinctive brand to stand out in the volatile and crowded China market, she co-founded the ground-breaking and profitable, specialist recruitment firm, Niche, right as the financial crisis hit Asia. Founding the Industrial division of Niche, China’s only fire/security focused recruitment company, Lois resourcefully added career and personal branding services to Niche’s portfolio. She now utilizes her sharp business acumen, rich Asian insights, and her tireless enthusiasm for helping her clients identify and carve-out their own niches, to strategically market them in challenging - and rapidly localizing - countries. A China veteran, and a consummate connector, Lois is serious about delivering value and has been known to introduce a senior executive, transitioning between industries, to her ideal career with just one phone call. A typical client says: “Lois helped me in areas where others fell short. Beyond a wealth of contacts, when it comes to personal brand development and utilization of social media, Lois is a step ahead.”
“An uncanny ability to help people find exactly what they are looking for”
Lois Freeke feels excited and privileged to be pioneering career and personal branding for expatriate executives and solo-preneurs in China; it provides her with an ideal platform for her high energy, prolific business, career search and management ideas, and her passion for uplifting, learning about, and promoting, like-minded ambitious and enterprising professionals with creative and practical, forward-thinking solutions to help them advance their careers in China.
Credentials:
Please refer to my China Career Success Strategist web site http://www.loisfreeke.com and my Recruitment web site http://www.nichetalentsearch.com