About Jim Cathcart
Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), a think tank of advisors to Business Owners, Leaders and Executives in the areas of business strategy, executive development, professional speaking and sales improvement. His thirty nine years of study in applied behavioral science has resulted in The Acorn Principle, a comprehensive book designed to guide readers into an awareness of the many elements that make them who they are. This breakthrough work achieved best-seller status online as well as through traditional hardbound book channels. In fact, it was the nation’s number two best selling e-book in the year 2000, second only to Stephen King.
As the author of 16 books including Relationship Selling, Mr. Cathcart has long been a trendsetter in the business community. He has his own TV show on TSTN network and has delivered over 3,000 speeches around the world. In the past 3 years he has delivered speeches in Indonesia, France, China, Venezuela, Poland, Spain, Colombia and Alaska.
Among professional speakers Jim Cathcart is a world leader. Selected in 2010-11-12-13-14 as a Top 5 Sales/Service Speaker in an online survey of over 14,000 business leaders, Recipient of The Golden Gavel Award from Toastmasters International for 2001, Past President of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), and a 29 year member of the exclusive Speakers Roundtable, 20 of the world's top speakers. and sits on numerous boards of directors such as the School of Management at California Lutheran University.
Today he is based in Thousand Oaks, California, just north of Los Angeles where he regularly hikes the mountain trails, plays rock & roll guitar in clubs and rides his motorcycle on the twistiest roads he can find.
You can view videos of some of his presentations on his website: http://cathcart.com.
4/15
Here is what I will do when I speak for you.
“My Service Commitment” by Jim Cathcart, CSP, CPAE
IN PREPARATION, I Will
• Be available to discuss plans for my speech.
• Know what your organization does and why it does it.
• Know why I am there and have a specific plan to accomplish your goals for my presentation.
• Know the theme of your meeting and relate my presentation to it.
• Know why your people would want to hear what I have to say on this topic.
• Coordinate with other speakers or the speakers bureau to assure your goals are met.
• Notify you in advance of my travel itinerary.
ON-SITE, I Will
• Notify you when I arrive on site and contact you immediately should any serious delays occur.
• Be accessible to you from the time I arrive until I leave.
• Tell you the truth 100% of the time.
• Retire early the night before my speech.
• Be reasonable and considerate in my use of room charges and incidental expenses.
• Be in the meeting room for a sound check well before I am scheduled to speak.
• Coordinate with the set-up crew and other presenters to make sure my needs fit your overall needs.
• Stay out of the way until it is my turn to speak.
• Study your audience and the other speakers to align my message with them.
• Be dressed appropriately, most of the time one-step more formal or business-like than the audience.
• Provide an easy, brief introduction and be available to coach my introducer.
• Make suggestions to the crew as to how to maximize audience impact through creative use of lights, sound or staging.
• Be in the room, seated and visible to you even before my introduction begins.
DURING MY PRESENTATION, I WILL
• Walk on stage cheerfully and open my speech with energy and purpose.
• Never use off-color language or material.
• Interact constantly with the audience and involve them through questions, a show of hands, eye contact and exercises as appropriate.
• Present well-researched, profound information.
• Use stories and humor liberally.
• Use appropriate slides, audio clips or video clips to enhance the look, feel and impact of my speech.
• React maturely, good-naturedly and flexibly to any problems that arise. This includes: audio-visuals, lights, sounds, emergencies, etc.
• Never be rude to an audience member.
• Allow for questions and comments from the audience during my presentation.
• Summarize my points and give ways to remember my key points.
• Relate my points to your organization and people.
• Never abuse my assignment by turning my speech into a sales pitch.
• Only offer my books and learning materials if approved or requested in advance.
• Stick to my time frame and adjust if needed.
AFTER MY PRESENTATION, I WILL
• Stay around after my speech briefly to answer questions or hear comments.
• Check out and depart with minimal effort to you.
• Itemize my expenses and bill you promptly after the speech.
• Provide receipts as needed.
• Promptly fill any orders for my products.
• Send a copy of my PowerPoint slides for you to distribute to each audience member as a follow-up, if desired.
• Discuss with you strategies to continue the impact of my message during follow-up.
• Never disclose any sensitive information about your organization.
• Be willing to accept personal phone calls to follow up on the speech from individual audience members or executives.
IN SUMMARY
• I will deliver an exceptionally good presentation in a highly professional manner.
©1999, 2006, 2012 Jim Cathcart, CSP, CPAE
Cathcart Institute, Inc.
Visit Cathcart Institute, Inc. by accessing www.cathcart.com and exploring the dozens of pages of free articles, video clips, book excerpts, facts and details.
Read and subscribe to the feed for Jim Cathcart's Blog at www.cathcart.com/blog.
Sign up for the free weekly e-letter, The Acorn E-Letter on the home page of cathcart.com.
View Jim's TV show on TSTN, the link is on the top of the Blog webpage.
Executive Office
117 Greenmeadow Drive
Thousand Oaks, CA, USA
91320-4182
email: jim@cathcart.com
Website: www.cathcart.com
Blog: www.cathcart.com/blog