Jeanne Jennings

Jeanne Jennings Quick Facts

Main Areas: Email Marketing Strategy; Improving Email Performance
Best Sellers: The Email Marketing Kit: The Ultimate Email Marketer's Bible
Career Focus: Consultant, Author, Speaker
Affiliation: JeanneJennings.com, Inc.

Jeanne S. Jennings
helps enterprises large and small become more effective and more profitable
online. She has over 18 years of experience in the online marketing and product
development world, beginning with CompuServe in the late 1980s. Clients include
Hasbro, Mayo Clinic, Siemens AG, The U.S. Chamber of Commerce, Verizon and
Weight Watchers International.

 

Prior to
starting her consulting business more than six years ago, Jeanne was Director
of Email Product Development for Reed Business Information (formerly Cahners),
a subsidiary of Reed Elsevier and one of the largest B-to-B publishers in the United States.
Here she oversaw a team that developed and/or revamped over 170 unique email
newsletter titles, as well as numerous direct response and other campaigns
conducted via email. Under Jeanne’s guidance, Reed sent more than
7 million email messages to over 2 million unique addresses each month.

 

Jeanne’s
direct-response focus gets results for her clients, including:

• A
  300% increase in monthly email list growth, thanks to inexpensive but effective
  optimization of the online sign-up process
• A
  220% increase in leads generated, driven by making the most of email snippet
  and preview pane content
• A
  75% increase in online orders, the result of incorporating standards and best
  practices into existing email creative

The Email Marketing Kit: The
Ultimate Email Marketer’s Bible (SitePoint, 2007) is Jeanne’s first book and it’s getting
rave reviews. She also writes a twice-monthly column on email marketing for ClickZ.com (since 2001) and publishes The Jennings Report, a free email
newsletter for email marketing professionals.

 

Jeanne is a sought-after speaker
on email marketing issues, presenting to academic and industry groups as well
as offering private workshops for corporations and associations.

 

Learn
more at www.JeanneJennings.com

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