J.B. Brocato is the CEO of Intense Coaching and Consulting Worldwide, a life coaching and business development consulting firm which harnesses the best in people. As a Certified Professional Coach, he specializes in the empowerment of professionals, executives, and entrepreneurs to live happier, more fulfilling lives. Mr. Brocato is the author of the forthcoming book, Happy is Cool: Coaching Keys to the Cool New Happy You, and wrote A Service Provider's Guide to Starting a Unique Business Networking Group. His articles on happiness have appeared in The Huffington Post and other publications. He is also a partner with a prominent law firm, and writes a popular blog on business development, CruxRainmaking.com, where he explores, among other things, the relationship between happiness and sales.