Bill Blett

There is a difference!  In today’s economy, step one in any business’s survival plan is finding active, ready-to-buy, local customers who are already looking for your product or service.  They are out there, right now.

If you need high-quality leads that you can convert into profitable, long-term customers (and can service the additional business) contact me to find out how to get your optimized business information delivered everywhere local customers are looking when they are in the buying mood, and be there for them 24/7, 365 days a year.

Now, you can get the information you need from an industry veteran… a marketing professional.  No more high-pressure, heavily biased sales pitches from inexperienced, pushy advertising salespeople!  Call for a free, no obligation evaluation of your current marketing program. After asking a few questions, I will share with you the best places for your specific business to get the highest return-on-investment.  I will provide appropriate options (including pricing) and let you judge for yourself.  

A “KISS” for Profits and Cash Flow
Simple Marketing Tactics that Drive Sales

The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

5 Powerful Mind Success Strategies 

Building a business is a fantastic and challenging experience.  You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated.  The key to success is to maintain a positive, yes you can do it, mindset.  

Easier said than done, right?  Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire.

1. Surround yourself with successful and positive people.  The influence people have over our own personal energy is amazing.  Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates.  When you have people around you who inspire you, believe in you and want you to succeed, there’s no room for doubts and even when they creep up, they’re quickly swept away.   

2. Create a mantra or an affirmation.  Repeating positive affirmations has been shown to get people through tough times and to actually help them truly believe what they’re saying.

For example, “I am building a powerful and profitable business.”  Many of the most esteemed business professionals have used the same affirmation strategy to attain their success.  To find the right affirmations for you, consider writing a quick list of your doubts, insecurities and complaints.  These can then be quickly turned into affirmations.  

For example, if you write that you’re always feeling disorganized then your affirmation would be, “I am organized and in control.”  Repeat your affirmations several times a day and feel the power of positive thinking.

3. Capture negative thoughts.  We all have negative thoughts from time to time, however, negative thoughts and emotions can derail us and prevent us from achieving all we desire.  Of course catching those negative thoughts takes practice and persistence.  When you find yourself thinking negative thoughts or having negative emotions, find a trigger to turn them around.  The affirmations mentioned above are a great way to turn the negative into the positive.  You can also find quick pick me ups like a favorite song, a walk outside in the fresh air, or some exercise to help improve your mood.

4. Set goals/intentions and then be willing to let it go.  The law of attraction says that we attract what we focus on the most.  However, desperation, needing your business to be a success, sends mixed messages and a lot of negativity into the universe.  Set your goals and intentions and then let them go.  A certain amount of faith in yourself and in the power of attraction is necessary.  Give it a try.

5. Be grateful.  Gratitude is perhaps the single most powerful and positive tool for success.  When you’re grateful for all of the wonderful things and people in your life the challenges you face seem significantly less important and are more easily dealt with.  

Consider keeping a gratitude journal and make a practice of entering into it daily.  That way, when you’re facing challenges a quick peek at all the amazing things in your life will make you feel as if you can tackle anything.   Additionally, an attitude of gratitude helps you maintain a positive perspective and to face challenges as opportunities rather than obstacles.  

Success is within your reach and with the right attitude you can accomplish anything you set your sights on.  Embrace these five powerful mind success strategies and you’ll build a better business and live a happier, more satisfying life.

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