There was a point in life when online marketing was a just a fresh new and intriguing way of marketing. It was a new way for the businesses to peddle their goods and services. However, within just a span of few years digital marketing has skyrocketed in reputation to something much greater. It has become an integral way relaying what the business and its products mean to customers. Internet marketing is so big now that not having a digital marketing plan locked and loaded is like walking towards your own entrepreneurial demise. As the internet has started to integrate the whole world together the importance of digital marketing has become more and more clear.

According to Gartner and other researchers there is an increasing number of customers who are using social media and other information sources on the internet to make purchase decisions. The internet allows you to develop low cost and personalized advertisement methods to communicate with your customers that is a major shift from mass marketing.

Flexible advertisement timings

One of the best things about doing internet marketing is that it allows you to work around the clock so you do not have to worry about having the staff do overtime or constantly keep the stores open. You can just put up your products on offer on the internet along with your store timings and your customers will take it from there. If you also have a high-quality website then that would allow the customers to browse through your products before making a purchase.

Vast reach

One significant barrier that internet marketing served was distance. The thing that you were advertising in the USA could not possibly be advertised in Asia. However, now a company based in Africa can make itself known to a customer in Europe. You will, of course, have to make use of localization services to make successful transactions out of the country.


Traditional marketing like on TV, newspapers, radios, and magazines can cost heaps for a minimal span of time. However, online marketing will cost you significantly less. You will not have to pay for a physical retail outlet, stock, or space or anything of the sort. All you have to do is get a catchy picture made by companies like Simplee Built LLC, and you are good.

Personalization with customers

One of the best things about internet marketing is that it allows you to get in touch with your customers personally. This will help increase the retention levels of the customers by building relationships with them. When the customer makes a purchase from your website, you can send them a thank you email along with one that asks you for feedback on how you like the product. You can also remove any confusion your customer might have by answering their questions or replying to their comments directly

One key thing you need for good online marketing is a good graphic designer. Something that Simplee Built LLC specializes in. They are an American creative marketing agency which was founded by Jacob Pinkhasov in February of 2018. Over the years it has served many clients, most prominent of them being the Rada Jacobs website. Their services include web design, logo design, and web development.

Author's Bio: 

Brooke Whistance perspicacious columnist, writer, and blogger, always engrossed to help youth and women to reach their goals. Her focus has been on writing, producing and editing stories on lifestyle, tech, business, interesting personalities, entrepreneurs, culture, the environment, and social issues. You can always find her @IamBrooke94.