Many women entrepreneurs I meet are NOT playing their bigger game. They’re not fully claiming ownership of all their wonderful gifts and skills, and they’re not fully sharing those gifts with the world.

When you’re not claiming or sharing your true gifts, you may feel tentative in conversations, or you spend more time wondering what people want to hear instead of focusing on what you want to say, or you try to guess the effect you’re having on someone vs. putting your message straight out there. You may be uncomfortable when people compliment you, so you immediately shift the conversation away from you.

When you’re not being fully you, you are uncomfortable plus you don’t connect with your ideal client or team member as deeply and strongly as you can.

There are two questions to ask yourself:

1. Who do I need to be, in order to connect with (and inspire, educate, and change the lives of) many?

2. What’s getting in the way of me being that person? Of truly embodying all that passion, excitement, and purpose that I already feel?

I encourage you to reflect on those questions and come up with your own answers.
The answer to #1 is: You just need to be the more authentic, more relaxed, more present you. It’s who you already are; you’re just keeping your light under a bushel.

A common answer to #2 is that it doesn’t feel safe for you to be the authentic you.

What holds you back from being your very best, most empowered and authentic YOU in your business is very often the feeling that you will not be safe if you change. Your conscious mind can be 100% committed to a specific goal in your business, and also know what you need to do to achieve that goal. But if taking that action feels unsafe to your subconscious, you are either going to be totally stuck, or you’ll be moving in fits and starts; occasionally you’ll take weak action and you’ll immediately have problems taking the next step.

Remember: in your business, They will hear the message you bring more clearly than that same message delivered by anyone else, because they are a version of you. What you say and do connects with them more deeply than anyone else. Until you show up, they will remain stuck with their current problem – the problem that only YOU can help them with!
To move forward into your glory, put more of your energy into your big WHY (why you’re in business). The more you connect with your deepest reason for being in your business, which is the desire to improve people’s lives in your unique and specific way, the more energy you are investing in growth vs. stagnation.

Next, consider the issue of safety. Lack of safety and business growth do not go together. When you feel unsafe, you either don’t take action or you take the WRONG action. Whenever you feel stuck in your business, when you’re not taking the action that part of you WANTS to take, ask yourself: “Does it feel safe for me to take that action?” If the answer is No, then you’ll want to pull the string on that – what outcome do you fear? What does it remind you of from your past? You’ll want to become conscious of WHY you feel insecure, so you can start providing your own security.

Your people are waiting for YOU to show up and help them. There are more of your people waiting than you might have imagined. What’s holding you back from showing up to help them?


1. How many people are you directly serving in your business? These are your clients or your team members. Write this number down; I’m going to call this number X.
Take that number and add a zero to the end, so it’s 10 times X. What will you need to change in your business to serve that new 10X number?

2. What needs to change in the way you’re showing up in the world: the way you’re thinking, speaking and feeling, in order to change the lives of 10X?

3. What feels unsafe or scary about being that person?

4. What steps can I take to make it safe and feasible for me to expand into my own fullness and authenticity?

© 2011 Marcy Stahl

Author's Bio: 

Marcy Stahl’s passion is helping women direct sellers and solopreneurs achieve the successful lifestyle they want. She knows that the top entrepreneurs have the top mindsets. Her mission is to help every entrepreneur develop a profitable and abundant mindset.

Marcy is a serial entrepreneur. Previously, she co-founded and managed a government contracting firm that earned over $1M in annual revenues. She holds a B.S. with honors and M.S. in Computer Science from George Mason University. Prior to coaching, she spent 21 years in the corporate world in technology.

She is the co-author of Direct Selling Power. Marcy is an Area Chapter Coordinator with the Direct Selling Women’s Alliance (DSWA) and a member of the Direct Selling Women’s Speaker Bureau. She’s currently in coaching school for direct sellers.