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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Andrew Chow | Selfgrowth.com
- What is the Return of Investment (ROI) for Social Media Strategy? - by Submitted on Apr 01, 2011 from Andrew Chowa. The ROI of Social Media must be measured from your online presence. b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base. c. Next, your company website must act as a portal where customers give feedback and obtain latest ...
Views: 1239(1 vote) - Knowing the Job Scope of Your Company Media Specialist - by Submitted on Apr 01, 2011 from Andrew ChowPosition Overview Reporting the VP Marketing, the Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and ...
Views: 1395(1 vote) - 8 things which can happen to your press release - by Submitted on Apr 01, 2011 from Andrew ChowYour news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally. If you do not write it in a way you want it to be ...
Views: 1250 - Social Media as a Recruitment Channel - by Submitted on Mar 28, 2011 from Andrew ChowSocial media is a new wave of internet usage that links everyone in “many to many” conversation using different tools. The most populated sector is the social networking tools like Facebook and Linkedin. Human Resource Managers are beginning to leverage on the large network of professional ...
Views: 2441(2 votes) - How to establish a powerful personal branding online by Article Marketing? - by Submitted on Mar 27, 2011 from Andrew ChowOne of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is concerned. If you are someone who is a thought leader or ...
Views: 2314(3 votes) - Publicity 2.0 for Business 2.0 - by Submitted on Mar 20, 2011 from Andrew ChowPublicity 2.0 for Business 2.0 • Publicity 2.0 is a hybrid strategy of engaging both the mass and new media to communicate your company’s brand. • While mass media may have the authority in objective reporting, it is the social media that provides the authenticity of your brand. • A brand ...
Views: 1495 - Using Facebook for Business - by Submitted on Mar 19, 2011 from Andrew ChowUsing Facebook for Business. a. Fastest growing social network in the world with more than 400 million members b. It is a Powerful tools to engage and understand your audience: i. Brand pages ii. Custom applications iii. Targeted advertising iv. Audience insights/metrics v. Opinion ...
Views: 1425(4 votes) - 5 Phases of Strategic Approach to Social Media - by Submitted on Mar 19, 2011 from Andrew Chow5 Phases of Strategic Approach to Social Media According to Social Computing Journal, a strategic approach has 5 phases: Phase 1 - Discovery In this phase, we explore three variables: 1. People: Who are your prospects and customers, and how do they feel about your brand, service and ...
Views: 2001 - 10 Keys to Social Media Success - by Submitted on Mar 19, 2011 from Andrew Chow10 Keys to Social Media Success a. Experiment different platform. i. Experiment different platform personally before doing it professionally ii. Try a variety of social media tools iii. Be yourself, make some friends, and share your content b. Device a strategic approach to social ...
Views: 2097(1 vote) - How to measure Return on Investment (ROI) of Social Media on your Business - by Submitted on Mar 19, 2011 from Andrew ChowThe Return on Investment (ROI) of Social Media: Is it measurable? The ROI of Social Media must be measured from your online presence. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base. Next, your company website must act as a portal where ...
Views: 1272 - How can social media help your Business? - by Submitted on Mar 19, 2011 from Andrew ChowSocial Media for Business Social Media is really about online social conversation from any content generated by people using different tools or media. They are not one to one or one to many conversation but many to many. It is a fundamental shift in the way we communicate. The stake holders ...
Views: 1493 - How to implement a Social Media Readiness Assessment of your company - by Submitted on Mar 18, 2011 from Andrew ChowThere are 8 key categories of 42 Best Practices each to answer before any company wish to fully embark on using social media to connect with the public. Senior Management * Senior Management is interested in leveraging Social Media as a new marketing channel * Senior Management ...
Views: 2557(1 vote) - 10 Social and Business Truths from "Social Network", The Movie - by Submitted on Mar 18, 2011 from Andrew ChowA movie based on Mark Zuckerberg and the founding years of Facebook, called The Social Network, was released on October 28, 2010. The plot – http://en.wikipedia.org/wiki/The_Social_Network I was invited by Sony Pictures for the preview of “Social Network” about 2 weeks before it was launched. ...
Views: 2945(1 vote) - S.M.I.L.E for Effective Networking Skills - by Submitted on Mar 18, 2011 from Andrew ChowS.M.I.L.E Not everyone can be a natural when meeting a group of people you never met for the first time. Business networking event is always a time where the most networking-savvy person will benefit the most. You can achieve equal excellence even if you are relatively inexperienced in ...
Views: 1994 - 19 Pitfalls to avoid when dealing with the Mass Media for your Business Story - by Submitted on Mar 18, 2011 from Andrew Chow- Do not comment on political or economic issues except within the bounds of stated company positions. - Do not disclose private company information without approval from the top. - Do not presume, comment on, or explain any position of the company relative to laws, regulations, economic ...
Views: 1414 - 17 Rules to remember when dealing with the Mass Media for your Business story - by Submitted on Mar 18, 2011 from Andrew Chow• Be sure all information you use is accurate. • State - but do not interpret - company policy. • Always tell the truth to the media. If you can't tell the truth, don't talk and don't get caught "not talking" or saying "no comment." • Admit you don't know the answer to a question if that's ...
Views: 1273 - How to Organise an effective press conference - by Submitted on Mar 18, 2011 from Andrew ChowOrganising a press conference • Choosing a date • Try to obtain as much information as possible about internal deadlines of the media you are targeting, and schedule your press conference accordingly • Try to avoid a date parallel to other events that are likely to attract considerable ...
Views: 3648 - Master the Art of Pitching your story to the Media - by Submitted on Mar 18, 2011 from Andrew ChowThe Art of Pitching Who • It is always more effective directing your pitch to the editors as they decide on what is newsworthy information. • The journalists are usually assigned different stories though they can recommend your story if they are approached. • The equivalent in the media ...
Views: 1240 - How to Prepare for a Television interview for your Business? - by Submitted on Mar 18, 2011 from Andrew ChowDress Code o Do not wear bright white, weather map blue, or chrome key blue. o When you are booked for a studio appearance, find out the colour of the set and dress so that you don't blend in. o Do not wear contrasting patterns. Wear bold, fashionable ties, but not ones that distract. o Do ...
Views: 1378 - How to prepare for an Radio Interview about your Business angle - by Submitted on Mar 18, 2011 from Andrew ChowBefore the Interview o Practice both long and short answers o Submit a list of suggested questions to the producer or host of the show o Obtain a volume control for your telephone (Any Radio store for $20.00) o Learn how to turn Call Waiting off on your phone o Arrange for your own callers ...
Views: 1395 - How to prepare your Press Release / Media Alert for an effective pitch your business story - by Submitted on Mar 18, 2011 from Andrew ChowA press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity. The following guidelines should help you on your way. • Include basic information. The release should answer the questions: who, what, when, where, why and ...
Views: 1265 - Master Effective Crisis Management Skills through the Media - by Submitted on Mar 18, 2011 from Andrew ChowNo company will ever be fully prepared for any crisis to their business. The key is to develop a standard contingency plan to keep the public informed through the media on how they handle the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: - What ...
Views: 1321 - How to maintain positive relationship with the media and press to cover your business story? - by Submitted on Mar 18, 2011 from Andrew ChowCompile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources. Always give reporters ...
Views: 2116(1 vote) - Understanding Media and Publicity for your Business - by Submitted on Mar 15, 2011 from Andrew ChowMany small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media ...
Views: 1226(1 vote) - 20 pitfalls to avoid when using facebook for branding - by Submitted on Mar 12, 2011 from Andrew Chow1. Indiscriminate Tagging • Nothing is more irritating than finding ourselves being tagged to something that doesn’t concern us! 1 2. Excessive Routine Group Broadcast • It will be a disaster for your brand if you use Facebook like just another broadcasting channel 2 3. Posting your ...
Views: 1084(2 votes) - Ask The Asia Dating Coach - Andrew Chow - by Submitted on Mar 12, 2011 from Andrew ChowSTUDIES have shown that late marriage is a becoming common phenomenon in modern, developed countries. Singapore, Korea, Japan are three of the worst hit countries in Asia, and Malaysia is fast becoming the infamous 4th. The more developed a country, the higher the mean age for marriage. So ...
Views: 2398(2 votes)