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Articles from Peter George | Selfgrowth.com
- There's More To Publicity Than Just Getting Your Name Out There - by Submitted on Sep 11, 2011 from Peter GeorgeSo, you want to get more exposure. That's a great idea, but how are you going to do it? How are you going to get not only more exposure, but also the kind of exposure that results in more business? Too often I hear business owners say, "I didn't make any money from it, but I got our name out ...
Views: 1054 - Seven Easy Ways to Stay Top-of-Mind with Your Clients - by Submitted on Mar 05, 2011 from Peter GeorgeOne of the most important things you can do as the chief marketer of your own business is stay top-of-mind with your prospects and clients. The reason this is so critical is that, if you are not top-of-mind when their need arises for your services, the probability that they will end up buying ...
Views: 1074 - Stop Selling and Grow Your Accounting Practice - by Submitted on Feb 11, 2011 from Peter GeorgeDeveloping better selling skills is not necessarily the path to more sales. In fact, often it is not the most direct route to greater revenues or profits. Yet so many small business owners turn to this as a panacea for low sales figures. Let me tell you a story so I can illustrate my point. I ...
Views: 2579(5 votes) - How Small Business Can Flourish During a Recession - by Submitted on Feb 11, 2011 from Peter GeorgeYou've probably heard or read some of the nerve-wracking headlines that have been leading the financial news. The gloom and doom includes "Caterpillar, Inc. Joins Other Large Corps Warning of Recession." "Broad Profit Woes Spark Stock Plunge On Recession Fears." "Shares Tumble as Fears of ...
Views: 1196(2 votes) - Time Management Is a Waste of Your Time - by Submitted on Feb 11, 2011 from Peter GeorgeI recently read an article by Jim Rohn, the highly-respected business philosopher. The article concerned time management -- one of the things many small business owners list as an obstacle to their success. In this article, he says that the idea of time management is a myth, if not ...
Views: 1074(4 votes) - Small Business Owners, Don't Jump Off That Bridge! - by Submitted on Feb 11, 2011 from Peter George"If Johnny jumped off a bridge, would you jump off too?" I can't remember how many times my parents asked me that when I was a kid. So many times I told them that I did something because my friend Johnny did it first. I bet you remember similar times from your childhood. Perhaps you've done ...
Views: 1031(17 votes) - Success Is a Choice - by Submitted on Feb 11, 2011 from Peter GeorgeA good friend of mine, Dick Herron, has a wonderful saying, "Success is a choice ... your choice." He has it pegged. Have you ever wondered why a competitor of yours -- a competitor who obviously doesn't have your knowledge, abilities, or experience -- is more successful than you? Let me ...
Views: 1104(5 votes) - How Time Blocking Helps Grow Your Business - by Submitted on Feb 11, 2011 from Peter GeorgeAs a marketing coach, I work with self-employed professionals who are looking to better their businesses. It could be that they want more clients, more profits, or more time to enjoy their lives. No matter what their goals are, however, they must gain control of a particular facet of their lives ...
Views: 1124(10 votes) - Just Do It and Reap the Rewards - by Submitted on Feb 11, 2011 from Peter GeorgeSome of your greatest opportunities are ahead of you, although some may not seem possible, at this time. To achieve them, all you have to do is decide to try ... to take the first step ... to put something into motion ... to just do it. There's a reason why Nike chose "Just Do It" as its ...
Views: 1246(13 votes) - Super Bowl Commercials ... Sales or Publicity? - by Submitted on Feb 11, 2011 from Peter GeorgeThe hype surrounding the commercials is almost as great as that surrounding the game itself. Newscasters report on the cost of a 30-second spot. The list of advertisers is pored over, as is the list of previous advertisers that decided not to participate. It's covered on television, radio, ...
Views: 1010(11 votes) - To Increase Sales, Connect With Your Audience - by Submitted on Feb 11, 2011 from Peter GeorgeTo increase sales at highly-profitable margins, you must connect with your most profitable target audiences. Better yet, they must connect to with you. You see, it's their choice whether or not to do business with you. However, it's your job to consistently tell them how you benefit them and why ...
Views: 976(10 votes) - Lost Shirt, Lost Customer - by Submitted on Feb 11, 2011 from Peter GeorgeIt amazes me how a company can spend so much money on attracting new customers and spend so little effort, time, or money on keeping them. But this goes on everyday … even at my dry cleaners. I had been using the same dry cleaners for 16 years. They are not the lowest priced cleaners in the ...
Views: 1104(3 votes) - Twenty Percent of Success Is Showing Up - by Submitted on Feb 11, 2011 from Peter GeorgeWoody Allen, the American director, actor and comedian, once said, “80% of success is showing up.” This line has been repeated so often that it is now commonly thought of as being fact. But then again, who has said it isn’t fact? Mr. Allen may have taken this statistic from substantiated ...
Views: 1042(18 votes) - The Four-Letter Word That Will Kill Your Marketing Efforts - by Submitted on Feb 11, 2011 from Peter GeorgeComedian George Carlin had an infamous routine where he discussed the seven words you cannot say on broadcast television. Not surprisingly, five of the seven consist of four letters, enforcing the dubious connotation of something referred to as "a four-letter word." Other words such as "work" ...
Views: 954(12 votes) - Eye of Newt and Other Ingredients In Your Marketing Mix - by Submitted on Feb 11, 2011 from Peter GeorgeEye of newt and leg of frog, wool of bat and tongue of dog. This was actually a small portion of the mixture created by the three witches in Shakespeare's "Macbeth." Of course, since they were successful witches, their mix was well thought out and consisted of the ingredients necessary to ...
Views: 1153(15 votes) - Marketing Advice ... It's Not Worth a Thing Unless You Implement It - by Submitted on Feb 11, 2011 from Peter GeorgeMarketing is essential to the success of your business. But you already knew that, didn’t you? In fact, you probably have attended marketing seminars, read marketing books and articles, and even talked to marketing consultants about jump-starting your business through more effective marketing ...
Views: 1001(14 votes) - Goal Setting Success - A Myth? Or A Whale of a Yale Tale? - by Submitted on Feb 11, 2011 from Peter GeorgeI don't know how many times I have read it. Maybe I've heard it even more. Sometimes it takes place at Yale; other times at Harvard. In some cases, it was in the 1950s; in other cases, it was in the 1970s. It has been referred to in bestselling books and on college campuses. It has been quoted ...
Views: 1406(9 votes) - Three Easy Steps to More Referrals - by Submitted on Feb 11, 2011 from Peter GeorgeGetting referrals is like an iceberg; you're not seeing a great deal of what is actually there. In the case of an iceberg, ten percent is readily visible, while ninety percent lies beneath the surface. In the case of referrals, you're probably receiving ten percent of what you could and should ...
Views: 971(8 votes) - How to Be Recognized as an Expert in Your Field and Have Prospects Banging on Your Door - by Submitted on Feb 11, 2011 from Peter GeorgeWhen it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ...
Views: 1370(9 votes) - Is It You That's Holding You Back? - by Submitted on Feb 11, 2011 from Peter GeorgeAs self-employed professionals, we are always looking for ways to get ahead -- ways to reduce costs, get more clients, increase profits, and enjoy our businesses more. We learn the latest marketing tactics, read how others have found success, develop beautiful marketing materials, and a host of ...
Views: 885(8 votes) - Jonathan Tisch Talks About Delivering Exceptional Customer Experiences - by Submitted on Feb 11, 2011 from Peter GeorgeI had the pleasure of interviewing Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." During this interview he explains his views about providing exceptional customers experiences and the results they ...
Views: 1627(3 votes) - Santa and His Amazing Customer Relationship Management Program - by Submitted on Feb 11, 2011 from Peter GeorgeEach December you will find Santa getting ready for his big night. We hear so much about the long, arduous hours he puts in during the month, it would lead us to believe he relaxes the rest of the year. But Santa, being the world's greatest marketer, begins working on the upcoming year on ...
Views: 941(11 votes) - Satisfaction Surveys Mask Customers' Reasons for Defecting - by Submitted on Feb 11, 2011 from Peter GeorgeI see it all the time -- companies using the terms "customer experience" and "customer satisfaction" as if they are synonymous. They are not! The former is based on emotion that is derived from a process. The latter is based on an outcome at a particular moment in time. Study after study has ...
Views: 1114(9 votes) - So What? - by Submitted on Feb 11, 2011 from Peter GeorgeMany of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller "Positioning," everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about ...
Views: 1006(11 votes) - Have a Breakout Year by Setting SMART Goals - by Submitted on Feb 11, 2011 from Peter George"Would you tell me, please, which way I ought to go from here?" Alice speaks to the Cheshire Cat. "That depends a good deal on where you want to get to," said the Cat. "I don't much care where," said Alice. "Then it doesn't matter which way you go," said the Cat. It's that time of ...
Views: 1174(7 votes) - Excuse Me, But Your Bucket Is Leaking - by Submitted on Feb 11, 2011 from Peter GeorgeSitting on the edge of a counter is a bucket. Only partially filled, it continues to let water escape -- drip by drip -- from a hole at the bottom. Scurrying back and forth is a team of people, trying in vain to add enough water to fill the bucket ... or at least keep it level. But the water ...
Views: 1114(9 votes) - Create Fans Not Clients - by Submitted on Feb 11, 2011 from Peter GeorgeI remember it well. I was 12 years old when I heard Eric Clapton's first solo album. I can tell you where I was. I can tell you the first song I listened to. (It wasn't the first track.) I can tell you that I was an instant fan and have been ever since --- so much so that my oldest child, Erika, ...
Views: 1240(9 votes) - Branding - The Single Most Important Thing - by Submitted on Feb 11, 2011 from Peter GeorgeAs the owner of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter ...
Views: 2814(9 votes) - Seven Ways Accountants Can Quickly Attract More Clients - by Submitted on Feb 11, 2011 from Peter GeorgeYou might not be able to attract overnight all the clients you need, but you can immediately get yourself in a better position to do so. Implement these seven easy steps, and you're on your way. 1. Your cell phone message voicemail announcement I've heard just about every kind of message ...
Views: 1038(3 votes) - To Catch More Clients, Learn to Fish - by Submitted on Feb 11, 2011 from Peter GeorgeIf you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions. You would check reports about what kinds of fish are biting and where they are. ...
Views: 977(13 votes) - How to Tick People Off - by Submitted on Feb 11, 2011 from Peter GeorgeI was heading out of town for the day and wanted to have some extra cash in my pocket. So, when I left my office, I grabbed a check that a business associate had made out directly to me as a reimbursement. Since I was driving by the bank he uses, I figured I would quickly stop in and cash the ...
Views: 1019(9 votes) - The Golden Rule Can Be Easily Tarnished - by Submitted on Feb 11, 2011 from Peter GeorgeI was giving a presentation about small business marketing recently, and it was very interactive. The audience members asked questions and gave opinions, which is the way I like it. At one point, when we were discussing customer service, one person talked about how she gives each of her ...
Views: 970(6 votes) - Develop the Mindset for Success - by Submitted on Feb 11, 2011 from Peter GeorgeOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, fabulous?" Actually, who are you not to be? - Marianne ...
Views: 1118(9 votes) - The Sure-Fire Way to Attract More Clients - by Submitted on Feb 11, 2011 from Peter GeorgeAs self-employed professionals, we are often looking for a brilliant marketing strategy to implement ... searching for the remarkable tactic that results in tremendous returns ... the latest and the greatest of these that give us all the business we can handle. Well, you can stop! There are no ...
Views: 1128(10 votes) - Just Do It and Reap the Rewards - by Submitted on Feb 11, 2011 from Peter GeorgeSome of your greatest opportunities are ahead of you, although some may not seem possible, at this time. To achieve them, all you have to do is decide to try ... to take the first step ... to put something into motion ... to just do it. There's a reason why Nike chose "Just Do It" as its ...
Views: 1077(3 votes)