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Articles from ling wong | Selfgrowth.com
- The Secret to Effective Email Marketing - by Submitted on Jun 23, 2016 from ling wongHere’s the ONE word to follow for effective email marketing:  RESPECT 1. Respect Your Subscribers’ Inbox They signed up to get your freebie doesn’t mean you’ve earned your place in their inbox. Besides making good on your promise and sending the freebie, set an expectation on what ...
Views: 1131 - 6 Ingredients for an About Page that Connects & Converts - by Submitted on Jun 01, 2016 from ling wongYour website’s About Page can be very powerful in building trust, credibility and connection with your audience. Unfortunately, many people aren’t giving it the attention it deserves. As a result, most About Pages are sitting around collecting dust, instead of taking a website visitor closer ...
Views: 971 - 7 Steps to Writing SEO-Friendly Content (for us mere mortals) - by Submitted on May 18, 2016 from ling wong What comes to mind when you hear “SEO?” Most would answer KEYWORDS! SEO and keyword is often nerve inducing for us content creators who don’t have “SEO” or “keyword” in their job titles. Good news! Keyword is only one piece of the SEO puzzle. You don’t need to be a whiz in the ...
Views: 1213 - How to Craft an Intriguing Elevator Pitch or Byline - by Submitted on May 10, 2016 from ling wongThe typical elevator pitch goes like so: I help the blah blah blah do the blah blah blah… YAWN! Does that sound like yours? Are you excited about sharing your elevator speech, or do you drag your feet in those networking events hoping you’d never have to whip it out? After spending 6 weeks ...
Views: 1499 - Your Copy Doesn't Have to Pop & Sizzle - by Submitted on May 04, 2016 from ling wongMany trainings on email marketing, copywriting or persuasion promise to teach you how to write emails, copy or marketing materials that “pop, sizzle and whistle.” Sounds good on paper – who doesn’t want some attention? But wait… Those trainings try to convince you that your copy needs ...
Views: 1270 - 3 Marketing Strategies for Deep Transformational Work - by Submitted on May 03, 2016 from ling wongIf you’re like many of my super intuitive clients who deliver results that are more experiential than “intellectual” (you know who you are!)… It may be hard to put your process into words (and you probably resist writing sales copy) because “on paper” it doesn’t differ much from your ...
Views: 1750 - The REAL Reason You’ve Been “Throwing It In” Without Getting Paid For It - by Submitted on Apr 15, 2016 from ling wongHave you been performing certain tasks for clients (often just “throwing it in”) and delivering phenomenal results, yet haven’t made it “official” that you’re offering it as a standalone service so you can be compensated for it fairly and squarely? You probably have a dozen reasons why ...
Views: 1112 - "Marketing Automation" Blindspots to Avoid - by Submitted on Apr 06, 2016 from ling wongBe honest... Have you been sucked into the rabbit hole of “marketing automation” confusion and the promise of “passive income” when you’ve all the ducks lined up in some distant future, yet got derailed from focusing on what truly matter to you and your business right here right now? Have ...
Views: 1238 - Powerful Copywriting with Purposeful Storytelling + Responsible Vulnerability - by Submitted on Mar 31, 2016 from ling wongYour content (be it video, audio, blog post, sales page or the next new thing) is the key to building an equity of trust and relationship with your community of clients and customers that will lead to conversion and loyalty. You’ve probably heard a whole lot about “storytelling” and ...
Views: 1367 - 6 Questions For Writing Website Copy that Connects, Resonates & Converts - by Submitted on Mar 16, 2016 from ling wongYour website can be the most comprehensive “inventory” of what your business is about. It can be catalyst to crafting how you present your vision, values, convictions and superpowers to the world. If you go through the process of designing your website with discipline and discernment, you’d be ...
Views: 1277 - What You Can Learn From Angry Misfit Geek on Unique Positioning and Conversion - by Submitted on Mar 08, 2016 from ling wongRemember that inner geek you tried so hard to leave at home when you were in high school? Or that angry misfit in you that was dying to come out but got stuffed back into the box every time you tried to blend in? They may not be good for high school survival, but turns out there may be a thing ...
Views: 1115 - The Secret to Sales Persuasion with Zero Manipulation - by Submitted on Feb 29, 2016 from ling wongWhen one assumes an identity, one takes actions to realize or match that identity. As human beings, we are wired to avoid cognitive dissonance. When we take on an identity, we make sure our actions and results match that. You can use this psychology to create marketing communications that ...
Views: 996 - Your Process Is Key To Your Unique Positioning. Here's How to MAKE YOUR PROCESS YOUR MESSAGE: - by Submitted on Feb 24, 2016 from ling wongYou've probably heard the marketing analogy of "Pain Island, Pleasure Island and the Boat" - or some versions of it, if you've been around the programs & trainings block a few times. I've had quite a few conversations with folks about this, and they got really confused about how to tell ...
Views: 1230 - Honest Marketing :: The Key to Connect, Resonate & Convert - by Submitted on Feb 17, 2016 from ling wongMy client N. came to me feeling “at the end of the rope” with her biz. After just ONE session, she had her second best day in sales and opportunities popping up left, right and center. What could have changed in just one session? We haven’t even gotten to the “strategies and tactics” piece ...
Views: 1254 - 7 Sales Page Elements that Connect, Resonate & Convert - by Submitted on Feb 10, 2016 from ling wongDespite the numerous "sales page templates" want us to believe, there's no one-size-fits-all way to write a sales page. To get people to buy from you, your sales page needs to build trust. You want your readers to feel connected to you and resonate with your message. To do so, it's ...
Views: 1111 - Why Being Apologetic is Crimping Your Growth & Creativity - by Submitted on Feb 02, 2016 from ling wongBeing apologetic and making ourselves wrong doesn't help us step up to live our awesomeness. Drawing conclusions about our wrongness closes the door to unseen opportunities. Unfortunately, we’ve been conditioned into being apologetic… I hear it so often when people tell me what’s happening in ...
Views: 1032 - The Key To Designing a Signature Program that Sells - by Submitted on Jan 19, 2016 from ling wongThere's ONE word to keep in mind, if you want to design a signature offer or program that your potential clients can't wait to purchase from you. If your offer is not ______________ to the people you are marketing to, they won’t care no matter how awesome your service is. If your offer is not ...
Views: 1273 - Is Your Signature Coaching Program Missing *THIS* Ingredient? - by Submitted on Jan 14, 2016 from ling wongHave you been jamming content into your program just because you’re afraid that just you being YOU is not “good enough”? Have you been structuring your delivery format even though it doesn’t put you in the flow, just because others are doing it that way? Have you been talking about your ...
Views: 1346 - 3 Mistakes Coaches Make When Designing Their Signature Programs - by Submitted on Jan 08, 2016 from ling wongHaving a signature program doesn't mean you'll build a successful coaching business. But not having one means you don't have something to sell and when you don't have something to sell, you don't have a business. If you're ready to have a coaching business that is fulfilling and satisfying, ...
Views: 1185 - Lessons From a Surprisingly Effective Email Newsletter - by Submitted on Dec 11, 2015 from ling wongLast week I sent out a newsletter of a very personal and vulnerable nature. I wrote it not because some email marketing best practice says so. I wrote it because I HAD to. Life is too short to have a message bottled up inside. In fact, I might have broken every single “rule”… No “5 simple ...
Views: 1004 - Is "Technology" Keeping You Stuck in Your Business? Here's How To Get Unstuck: - by Submitted on Nov 25, 2015 from ling wongSometimes technology can do more harm than good… … because many people are putting the cart in front of the horse: • They worry about what bells and whistles to put on a yet-to-be-built website before they define their message and niche • They pull their hair out about the nuts and bolts of ...
Views: 1125 - 4 Components of Conversion-Focused Blog Posts - by Submitted on Nov 05, 2015 from ling wongIf you are using your blog to support sales and marketing, you can't afford to throw spaghetti on the wall and hope that something will stick. Here are 4 things to cover (not necessarily in one single post :)) for sales- and conversion-focused content: 1. Cultivate Personal and Emotional ...
Views: 1173 - FOMO - Killer of Effective Marketing Communication - by Submitted on Nov 03, 2015 from ling wongNo matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it. When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH. Which means, if you get too convoluted in your communication you’re going to lose your ...
Views: 1144 - 6 Keys To Carving Out “Leadership” Positioning in the Marketplace - by Submitted on Oct 12, 2015 from ling wongA “thought leadership” status is great for business and marketing. It positions you as an authority, and gives you an edge when it comes to scoring publicity opportunities, or charging a premium for your services. Good news is, being a “thought leader” is not just the playing field for the ...
Views: 1152 - 3 Misconceptions About Niche and How To Reframe Them - by Submitted on Sep 29, 2015 from ling wongThe common perception of “niche” lacks the fluidity and adaptability essential for long-term fulfillment through business. With the premise of niche being an anchor to our community through our business, let’s reframe our perception of “niching” from some disconnected marketing exercise to a ...
Views: 1245 - Where To Guest Post? 3 Criteria to Pitch the Right Blogs - by Submitted on Sep 21, 2015 from ling wongAs an introvert with a flashier personality in words than in person, I found writing to be much more in line with my strength and personality than going to networking whatever 8 days a week, or “scoping” 3x a day. Since most of us don’t have a big content marketing budget, we have to maximize ...
Views: 1144 - Mindset Secret to Content that Connects & Converts - by Submitted on Sep 15, 2015 from ling wongWriting is a final expression of our WHY, of what we stand for, of what we want to be known for. So we can turn the Truth inside of us into communication others can relate and resonate. Content that converts is supported by the energy and inevitability of authentically voicing our beliefs ...
Views: 1222 - 4 Steps to Writing Content that Makes "Selling" a Breeze (even if you offer woo-woo stuff) - by Submitted on Sep 11, 2015 from ling wongIf your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list out the benefits” that are concrete, solve an urgent problem, or ...
Views: 1120 - 3 Steps to Get Over "Blogger's Block" - How to Generate Blog Topics that Convert - by Submitted on Sep 01, 2015 from ling wongBlogging for business growth is not just a writing exercise in which you cough up 500 words and call it a day. When you have clear understanding of what matters to you, your niche and your business, you can use this 3-step process to generate article ideas, so you won’t be staring at a ...
Views: 1145 - How to Write Blog Posts that Convert - by Submitted on Aug 24, 2015 from ling wongWhen I first started blogging, I did a lot of research and invested in quite a few trainings. Most touched upon how to come up with topics to write about. Many covered how to re-appropriate content so it looks like you are “everywhere.” A few shared deeper tactics on promotion and syndication. ...
Views: 1054 - A Challenge Every Coach Faces… and what to do about it - by Submitted on Aug 10, 2015 from ling wongAs coaches and mentors, how much are we "diagnosing" our clients' problems through the lens of the tools/skills we possess? And by doing so, while we are offering a solution, are we in a way limiting our clients’ possibilities? When I was working on my Sacred Money Archetype Coach ...
Views: 963 - 3 Marketing Mistakes Coaches Make - by Submitted on Aug 04, 2015 from ling wongThe coaches, consultants and service professionals I work with are a special breed. They are multi-passionate, multi-talented, and have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results. They ...
Views: 1086 - How To Design a Marketing Plan that Works for YOU - by Submitted on Jul 24, 2015 from ling wongA coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters. She is an experienced coach using a particular method. However, she has been “selling” the method in a ...
Views: 1069 - Is *This* Why Your Copy Lacks Persuasive Power? - by Submitted on Jul 15, 2015 from ling wongA few days after we moved into the new house, when the chores that kept us on our toes eased up, I had a moment to freak out. I didn’t know what to do with myself in this new place… I didn’t have a routine, and barely knew what is where. Work grinded to a halt – I could hardly ...
Views: 1047 - Musings-by-the-Sea - by Submitted on Jul 03, 2015 from ling wongAs part of our relocation from Santa Monica to SF Bay Area, we took the boys on a road trip up the Pacific Coast. During our stay at Carmel-by-the-Sea, I sent the boys to the Monterey Aquarium and went on an 8-mile walking meditation/exploration along the shoreline… Are You ...
Views: 1058 - Are You a Reluctant Wanderlust in Business? - by Submitted on Jun 26, 2015 from ling wongAre you a multi-talented, multi-passionate person who finds it hard to “commit” to doing “just one thing”? Sometimes I feel like a loser when I couldn’t just “stick with it” when something ceases to give me a deep sense of excitement and purpose. Some may call it ADD. Do you identify with ...
Views: 1054 - Why Time Management Tools and Productivity Hacks May Not Make You More Effective - by Submitted on Jun 17, 2015 from ling wongI have bones with the gurus talking about “success habits” and such. It’s a personal thing, and here is why. I am never a morning person, and I have two kids 2.5 and 5.5. Whenever the gurus say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make ...
Views: 1120 - Feeling Overwhelmed? Do this: - by Submitted on Jun 07, 2015 from ling wongIn this age of information overload and instant gratification, it’s not uncommon that we feel overwhelmed. We wake up to 52 emails in our inbox, each demanding our attention or action. What to do? First step is kind of counterintuitive. Instead of trying hard to multi-task and check ...
Views: 1151 - My Unsubscribe Rate Dropped By 50% - Here Is Why... - by Submitted on Jun 02, 2015 from ling wongLong story short - my kid gave me the Frozen Treatment. Here is the long story: This personal experience has a few poignant lessons that I hope, will open up space for you. If you have been struggling with doing a lot of busywork but getting patchy results; if you feel like you are losing ...
Views: 1100 - The Intuitive-Brainiac Secret to Making Better & Faster Decisions - by Submitted on May 29, 2015 from ling wongIndecisions are open loops, which means they are energy-suckers. They distract us from other things that may be more important. We can all be more effective if we make better decisions, faster. Some get caught in indecision when they feel they don’t have enough information. Or they overload ...
Views: 1079 - Overwhelmed? Feeling Everything is "Out Of Control"? - by Submitted on May 21, 2015 from ling wongHave you ever felt like everything is spinning out of control and you are so overwhelmed that you have NO idea what to do? Here are a few tips on how to put yourself back onto the driver’s seat. The first thing is to assume personal responsibility that we can take back control. When we ...
Views: 1196 - Tired of Doing Busywork and Getting Patchy Results? - by Submitted on May 18, 2015 from ling wongYou have invested thousands of dollars in programs and trainings. You are working your butt off on your business day in and day out. You follow the instructions to a T. You do everything by the book. Sometimes you make a few sales, get a few clients… sometimes you don’t. There seems to be no ...
Views: 1153(3 votes) - How To Overcome Fears in Selling - by Submitted on May 14, 2015 from ling wongMany people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what’s under those fears, the awareness will help us get pass them so we can do what we need to do. What kind of selling works? Genuine selling. The kind that ...
Views: 1487 - How To Use Video To Boost Facebook Reach - by Submitted on May 11, 2015 from ling wongIt’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit. Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it. Don’t fall into the victim ...
Views: 1221 - Are Your Encouraging Codependency In Your Business and Client Relationships? - by Submitted on May 07, 2015 from ling wongA lot of times we are caught in codependent relationship we are not even aware of, and if it is a business or client relationship, it may be costing you dearly. A lot of us grew up conditioned to be “responsible” – so we try to be, often out of wanting to be approved or accepted, or not be ...
Views: 1988 - Have You Ever Felt Like Throwing Your Hands In the Air and Walk Away? - by Submitted on May 05, 2015 from ling wongHave you ever felt like you want to throw your hands up in the air and walk away? … or, stared at a long-ass to-do list but have NO idea what to DO? … or, just wanted to shut it all down and take a perma-vacation… from everything? Last week, I froze. My worst business nightmare came ...
Views: 1118 - Stop Charging "What You Are Worth" - by Submitted on Apr 29, 2015 from ling wongIf you are a coach, consultant or service provider, you probably have heard time and again to “charge what you are worth.” We have also been told to raise our fees and sell premium packages so we can earn more and work less. All sound good on paper, until the rubber meets the road and you ...
Views: 1518 - Stand Out, Be Awesome - How to Break the "Rules" Without Being Stupid - by Submitted on Apr 22, 2015 from ling wongEven though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems. But I have also experienced – first hand and through my clients’ journeys – how ...
Views: 1451 - How To Make Selling (and life!) Easier - by Submitted on Apr 16, 2015 from ling wongHow you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get. I urge you to ask these questions – because they get you to consider human behavior andalignment – stuff you have to work with because trying to change them is an ...
Views: 1132 - Key to Being Efficient in Business - by Submitted on Apr 11, 2015 from ling wongProductivity hacks? Nope. Time management apps? Nope. Hiring and delegation? Nope. The core of being efficient and effective in your business starts with YOU. Your strength, your superpowers. Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. ...
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