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Articles from Susan Friesen | Selfgrowth.com
- Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think - by Submitted on Jan 14, 2021 from Susan FriesenTales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ...
Views: 480 - How We Rebranded, Redesigned & Redefined a Small Business - by Submitted on Jan 07, 2021 from Susan FriesenA Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we ...
Views: 542 - How to Have More Inclusive Brand Marketing—Authentically - by Submitted on Dec 17, 2020 from Susan FriesenAdd Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate ...
Views: 511 - Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement - by Submitted on Dec 10, 2020 from Susan FriesenWhat Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local ...
Views: 645 - Your Guide to SEO Trends for 2021 - by Submitted on Dec 03, 2020 from Susan Friesen3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ...
Views: 739 - How to Have Clients Who Are Your Ardent Champions - by Submitted on Nov 26, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck ...
Views: 981 - How to Add Festive Flair to Your Website for the Holidays - by Submitted on Nov 19, 2020 from Susan Friesen8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ...
Views: 678 - Empathetic Marketing Lessons Learned from my Scythe-Wielding Days - by Submitted on Nov 12, 2020 from Susan FriesenTales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old ...
Views: 564 - 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 - by Submitted on Nov 05, 2020 from Susan FriesenHow to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is ...
Views: 566 - How to Make a Million Dollars in Your Business—and Why You Probably Won’t - by Submitted on Oct 29, 2020 from Susan FriesenWhat’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a ...
Views: 631 - 4 Tips to Market Your Small Business Locally - by Submitted on Oct 22, 2020 from Susan FriesenTake Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time ...
Views: 558 - The Grapefruit Confusion: The Cost of False Assumptions - by Submitted on Oct 15, 2020 from Susan FriesenAre False Assumptions Costing Your Business Valuable Sales? When I was in grade 11, our high school music department held a fundraiser selling grapefruit. Yes, grapefruit. Don't ask. Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to ...
Views: 999 - Your 2020 Holiday Marketing Guide for Business - by Submitted on Oct 08, 2020 from Susan FriesenHow Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to ...
Views: 525 - Are You Just Earning the Badge? - by Submitted on Oct 01, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 2 Transforming from a Shallow Entrepreneur to a Successful Businessperson When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. I found ...
Views: 864 - 3 Ways to Make a Website for Your Target Market - by Submitted on Sep 24, 2020 from Susan FriesenTap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when ...
Views: 745 - October 2020: New Facebook Content Standards - by Submitted on Sep 10, 2020 from Susan FriesenHow Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it ...
Views: 1081 - 9 Video Marketing Challenges & How to Solve Them - by Submitted on Aug 27, 2020 from Susan FriesenYour Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. In fact, ...
Views: 1084 - The Importance of Blogs to Increase Engagement - by Submitted on Aug 20, 2020 from Susan Friesen5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there ...
Views: 734 - How to Excel at Engagement-Based Email Marketing - by Submitted on Aug 13, 2020 from Susan Friesen8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info ...
Views: 517 - How to Create an Email Marketing Campaign Your Audience Will Love - by Submitted on Oct 08, 2020 from Susan Friesen4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like ...
Views: 691 - How to Keep People on Your Website Longer - by Submitted on Jul 30, 2020 from Susan Friesen7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few ...
Views: 598 - Selling on an eCommerce Site vs. A Social Media Marketplace - by Submitted on Jul 23, 2020 from Susan FriesenThe Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce ...
Views: 653 - How to Nail Social Media for eCommerce - by Submitted on Jul 16, 2020 from Susan FriesenYour Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to ...
Views: 679 - How to Improve Your eCommerce Website - by Submitted on Jul 09, 2020 from Susan Friesen3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain ...
Views: 557 - 5 Steps to Help You Build an eCommerce Store - by Submitted on Jul 02, 2020 from Susan FriesenYour Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, ...
Views: 592 - How to Create a Video Marketing Strategy That Gets Results - by Submitted on Jun 25, 2020 from Susan Friesen3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a ...
Views: 574 - How to Use Empathetic Marketing in Your Social Media Strategy - by Submitted on Jun 18, 2020 from Susan Friesen4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ...
Views: 642 - 5 Website Improvement Ideas for a New Economy - by Submitted on Jun 11, 2020 from Susan FriesenWhat Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ...
Views: 637 - The Importance of Empathy-Based Marketing - by Submitted on May 28, 2020 from Susan Friesen3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that ...
Views: 575 - How to Evolve Your Business Model as Times Change - by Submitted on May 21, 2020 from Susan FriesenAre You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses ...
Views: 627 - Brand Marketing During Coronavirus: What You Need to Know - by Submitted on May 14, 2020 from Susan FriesenHow to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just ...
Views: 685 - How to Build a Crisis Response Landing Page - by Submitted on May 07, 2020 from Susan FriesenThe Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different ...
Views: 531 - Your Guide to Paid Marketing During COVID-19 - by Submitted on Apr 30, 2020 from Susan FriesenUseful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many ...
Views: 638 - 3 eCommerce Challenges & Solutions for Tough Times - by Submitted on Apr 23, 2020 from Susan FriesenHow to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet ...
Views: 584 - 17 Strategic Business Pivots to Make in the Time of COVID-19 - by Submitted on Apr 16, 2020 from Susan FriesenYour Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health ...
Views: 611 - 4 Marketing Strategies for the COVID-19 Crisis - by Submitted on Apr 09, 2020 from Susan FriesenHow to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of ...
Views: 1170 - Tips on Managing Your Workforce Remotely - by Submitted on Apr 07, 2020 from Susan FriesenSo many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to ...
Views: 695 - How to Pivot Your Small Business Strategy During the COVID-19 Crisis - by Submitted on Mar 26, 2020 from Susan FriesenEasy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving ...
Views: 688 - Should You Stop Marketing During COVID-19? - by Submitted on Mar 20, 2020 from Susan FriesenThe Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable ...
Views: 791 - The Difference Between a Business Coach, a Mentor & a Consultant - by Submitted on Mar 12, 2020 from Susan FriesenFind Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find ...
Views: 595 - Is it Time for a Website Makeover? - by Submitted on Feb 27, 2020 from Susan Friesen8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and ...
Views: 600 - Get More Website Leads & Grow Your Sales - by Submitted on Feb 13, 2020 from Susan Friesen9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what ...
Views: 511 - How to Set Social Media Goals in 2020 - by Submitted on Jan 30, 2020 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 593 - Your 2020 Guide on How to Get the Most Out of Video Marketing - by Submitted on Jan 16, 2020 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ...
Views: 578 - 6 Ways to Increase Sales After the Holidays - by Submitted on Jan 02, 2020 from Susan FriesenYour Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business ...
Views: 625 - Where Social Media is Headed in 2020 - by Submitted on Dec 10, 2019 from Susan FriesenSocial Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance ...
Views: 702 - The Entrepreneur’s Beginner’s Guide to Hashtags - by Submitted on Nov 26, 2019 from Susan FriesenHow a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling ...
Views: 681 - Your 3-Step Guide to Increase Sales with Seasonal Marketing - by Submitted on Oct 16, 2019 from Susan FriesenWhen holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ...
Views: 650 - How to Use ‘Voice of Customer’ Tools for Your Business - by Submitted on Oct 02, 2019 from Susan FriesenListen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants ...
Views: 783 - How to Stay One Step Ahead of Changing Customer Behaviours - by Submitted on Sep 16, 2019 from Susan Friesen5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you ...
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