How do you attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with.
Let's be real about this, to have a successful business, you need to have clients -- so why not make it ... Views: 827
Have you ever wondered how some business owners are busy all the time and have a steady stream of clients and others don’t? Maybe you’ve even compared yourself to other businesses and thought, “How come they are getting all the new business and I’m not?”
The answer is simpler than you ... Views: 881
Have you ever felt overwhelmed when trying to market your business? Perhaps you are confused by the many options available and you don’t know where to start? Or maybe you are an entrepreneur who finds yourself so busy working with clients, putting out fires, and trying to catch up that you ... Views: 684
Keeping in contact with your target audience is an essential piece of creating your marketing plan. By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when they need it.
Sometimes the solutions you provide ... Views: 720
Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the ... Views: 619
Sometimes, the most difficult part about being a solopreneur is keeping yourself accountable. When you're the boss of yourself, there's no one looking over your shoulder to see if things are getting done. Of course there are clients, but since they pay the bills, getting their work done isn't ... Views: 873
Working with your ideal clients and only your ideal clients doesn't have to be a fantasy. You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want. Keeping in tune with what your ideal clients really want is the key to your success.
So the ... Views: 1084
Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind. It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your business. ... Views: 850
Creating compelling marketing materials is an exercise you cannot afford to skip or rush through. Your marketing materials are critical to your overall marketing strategy and brand. One of the important components in your marketing materials is "your story".
In The BeginningYour story, of ... Views: 876
One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with likeminded ... Views: 664
Let's face it - we live in uncertain times. On any given day you may have a power outage, your Internet connection may be down, your child could wake up sick or you may be faced with some type of natural disaster. Hiccups and disruptions in your work flow COULD be detrimental to your business. ... Views: 724
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently – each day, each week and each month to grow your business and attract a steady ... Views: 726
Networking is a great way to meet people and build your business. While it may be easy for some people to just strike up a conversation and make all the right connections, it may require a bit more effort for others. But the more successful you are at networking, the more successful you will be ... Views: 1330
As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for. They aren't really interested in how much you ... Views: 615
You can almost hear the sigh of relief. Tax season is finally over! But that sigh of relief is different depending on your preparation and experience.
If you had all your receipts and paperwork in order, the sigh of relief includes a smile because it was stress free and you know you maximized ... Views: 1647
Everyone has a special quality that makes them unique. What makes you...YOU?
Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your ... Views: 839
How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?
Perhaps more times than you’d care to admit.
The bad news: You likely missed out on a number of key opportunities to ... Views: 686
Most of us started our business because we were passionate about a particular topic and found that we are REALLY good at helping others with their related challenges. That is a great reason to start a business!
Unfortunately, it often happens that once you start your business, you realize ... Views: 615
The number one question I get asked about Virtual Assistance EACH week is: "How do I get clients?"
The answer is very simple. You have to "fish, where the fish are!" And you have to "fish" consistently.
Many VAs find it difficult to market their services and thus struggle to consistently ... Views: 626
Last week’s article detailed the importance of developing your “Money Map” (a.k.a. marketing plan) so that you have clear direction on how you’re spending your time, energy and resources to attract clients, develop your business and make more money.
Once you’ve put forth the effort to create ... Views: 638
When you’re out networking or talking to your family and they ask you, “What do you do?” or “What is your business all about?” what do you say?
Do you freeze? Stammer?
Or do you apologetically and quietly say, “I’m a VA or I’m a Virtual Assistant.”
And then, you get the blank stare. ... Views: 692
As Virtual Assistants, we tend to be really good at creating lists. We create to-do lists for ourselves, our clients, our families, the housekeeper, etc. These lists are created as a method for getting things done. But, how often do you go back and review your lists to see if “what” you’re doing ... Views: 663