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Articles from Pamela Wigglesworth | Selfgrowth.com
- Transitions: The Missing Link in your Presentation - by Submitted on Jun 04, 2020 from Pamela WigglesworthWhen was the last time you heard or witnessed a great presentation? Of the presentations you’ve seen in the past few months, how many would you rate 8-10, 5-7, maybe less? Creating a great presentation takes time. You can’t expect to quickly throw some slides together and then roll through ...
Views: 460 - Crafting a Powerful Persuasive Presentation - by Submitted on May 26, 2020 from Pamela WigglesworthWhen it comes to meeting people and presenting in person, you are in a good position to ‘read the room’, to get a sense of how your information is or isn’t being accepted. You can see first-hand the nuances of body language, facial gestures and signs of disengagement of people looking at their ...
Views: 872 - Virtually Speaking – Putting Your Best Self Forward for Virtual Meetings - by Submitted on May 04, 2020 from Pamela WigglesworthDepending on when your community, company or country issued a stay-at-home policy, it could now be weeks or months now since you began working from home. Not surprisingly, the way you ‘show up’ to the world has also changed. As work from home commenced and communication switched to virtual ...
Views: 507 - Are You Ready to Ride the Waves of Change? - by Submitted on Apr 22, 2020 from Pamela WigglesworthEmerging Prepared with a Plan in a Post Pandemic Economy It’s April 2020 and as I wake up and start my day, there is always the nagging questions lingering in my head. What the heck will my business look like in three month or even six months from now? Will I still have a business to run or ...
Views: 606 - Are you a Thought Leader - by Submitted on Apr 05, 2020 from Pamela WigglesworthIt’s time for you to step up and step in. Around the globe we are witnessing businesses, cities and countries come to a complete standstill. Rewind the clock to end December, we would have never guessed that the world is in the state that it is today. This because of an invisible predator ...
Views: 820 - To Survive, You Need to Follow the Bubbles - by Submitted on Mar 24, 2020 from Pamela WigglesworthWhether you are an entrepreneur or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a ...
Views: 520 - Are Chatbots an Effective Tool for Entrepreneurs? - by Submitted on Feb 23, 2020 from Pamela WigglesworthAsking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven’t made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps ...
Views: 558 - The Customer’s Journey - by Submitted on Feb 14, 2020 from Pamela WigglesworthCreating a successful customer experience is a lot like being in a relationship. Your interactions throughout the relationship will determine its long-term success. Being aware of every step of your customer’s journey is essential in an effective marketing framework. From the moment your ...
Views: 581 - What Does Industry 4.0 Look Like for Entrepreneurs in 2020? - by Submitted on Feb 05, 2020 from Pamela WigglesworthEntrepreneurs are facing more challenges today than ever before. In a deeply connected world, it’s difficult to make any decision without a massive ripple effect. The Fourth Wave of industrial revolution has well and truly started to impact the world. It’s an impact that cannot be ignored if ...
Views: 507 - Isn’t It Time You Jump on the Video Marketing Bandwagon? - by Submitted on Jan 29, 2020 from Pamela WigglesworthIf you’re not using video marketing, you’re not maximizing your brand’s marketing potential. The great thing about it is that you can see results much faster than with SEO and other marketing channels. So what’s stopping you from boosting your sales by leveraging video? The truth is that ...
Views: 537 - Do Prospects Know, Like, and Trust Your Brand? - by Submitted on Nov 28, 2019 from Pamela WigglesworthIf people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all the ...
Views: 595 - Is Social Media Making Us Narcissistic? - by Submitted on Nov 17, 2019 from Pamela WigglesworthIf baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millennials the “Me, Me, Me Generation.” By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise. ...
Views: 641 - Do You Really Know What Business Marketing Is? - by Submitted on Nov 07, 2019 from Pamela WigglesworthThere are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing? Do you fully understand all the processes involved and how to best apply them to your company? When all the ...
Views: 521 - You Engage on Social Media—but Are You Engaging? - by Submitted on Oct 25, 2019 from Pamela WigglesworthMany businesses get one very basic thing about social media engagement wrong. The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship ...
Views: 633 - Does Your Content Marketing Solve Your Prospects Problems? - by Submitted on Oct 17, 2019 from Pamela WigglesworthTraditional marketing is about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria. Content marketing is any marketing that involves the creation and distribution of relevant and valuable content to attract ...
Views: 916 - Avoid The Shiny Object Syndrome - The Top 3 Tactics To Market Your Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthShiny object syndrome is a disorder affecting millions of marketers around the world. The symptoms include an infatuation with using certain keywords, trends, or channels promising thousands of new conversions. Those suffering from this affliction may also experience a nagging feeling in their ...
Views: 934 - Creating An Automated Webinar - Comparisons Of The Different Service Providers - by Submitted on Oct 17, 2019 from Pamela WigglesworthWebinars have become used in a wide variety of fields from educational lectures to workplace negotiations. The great thing about automated webinars is that they can be used over and over again to achieve the same benefit. For instance, if you are trying to train new employees on the operations ...
Views: 1037 - Bringing Your Business To Top Level Success With Press Releases - by Submitted on Oct 17, 2019 from Pamela WigglesworthI bet if you are just getting a new business going, or even giving an old business a major overhaul that you haven't even considered using press releases to get the word out about it. Now you may be thinking that press releases are reserved for the "big guns" in business like the big ...
Views: 1297 - Make The Most Out Of Attending A Trade Show - The Do's And Don'ts - by Submitted on Oct 17, 2019 from Pamela WigglesworthTradeshows continue to be one of the best investments to market your products or services to industry profes-sionals, potential partners, and customers. It provides a hands on approach to marketing that truly help busi-nesses break free from the initial barriers of entry and find their way into ...
Views: 1016 - Retargeting Marketing: The Good, The Bad And The Ugly - by Submitted on Oct 17, 2019 from Pamela WigglesworthGetting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new chal-lenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage ...
Views: 992 - The Top 5 Places to Distribute Your Business Videos - by Submitted on Oct 17, 2019 from Pamela WigglesworthBusiness videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectively that you would otherwise achieve via print ad. Whether you are selling a product, promoting ...
Views: 1050 - Why You Should Have a Branded YouTube Channel for Your Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthYouTube isn't just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest social media website on the Internet. Businesses that are active on YouTube are already taking ...
Views: 921 - Creating A Podcast - Will My Business Benefit? - by Submitted on Oct 17, 2019 from Pamela WigglesworthPodcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don't have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, you ...
Views: 874 - How Business Videos Can Impact Your Company - by Submitted on Oct 17, 2019 from Pamela WigglesworthU.S. weekly reported that approximately 78% of all American Super Bowl viewers only watch the game for the advertisements; this data was compiled on a study done in 2014 from 1,000 research participants. The fact of the matter is that people enjoy watching videos. It doesn't matter if it's an ...
Views: 910 - Top SEO Trends In 2014 - by Submitted on Oct 17, 2019 from Pamela WigglesworthIn the interest of retaining relevant results and discouraging unethical techniques, search engines are continuously re-formulating their SEO formulas. Google has updated their SEO standards as recently as the end of March making it harder for online marketing consultants and business owners to ...
Views: 950 - Having a Responsive Website - What Does That Mean For Your Business Today - by Submitted on Oct 17, 2019 from Pamela WigglesworthIf you can remember way back to the beginning, you'd probably agree that websites have come a long way since their inception, and so has the technology being used to access them. Developing a website is an important marketing asset for your business, but you should know that customers have ...
Views: 935 - What Types of Business Should Consider Using Instagram and Why - by Submitted on Oct 17, 2019 from Pamela WigglesworthInstagram is one of the most misunderstood social media applications in business marketing. Some companies have just don't see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just ...
Views: 2478 - How to Create Engaging Facebook Contests - by Submitted on Oct 17, 2019 from Pamela WigglesworthContests can be one of the most lucrative marketing payoffs if done right. The idea of winning prizes has a tendency to draws crowd, and Facebook is the only true way to reach so many diverse demographics with such a limited budget. Make the most out of your online marketing by creating engaging ...
Views: 922 - As More 20-Something Use Facebook Less And Less, Where Are They Hanging Out? - by Submitted on Oct 17, 2019 from Pamela WigglesworthYoung adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace. But Facebook's latest stock prices are going strong and with over 1-billion total users, a few million uses can't be hurting the budget too badly. ...
Views: 1122 - Top 5 Tips to Help Your Chances for Creating a Viral Video - by Submitted on Oct 17, 2019 from Pamela WigglesworthEveryone dreams of creating the next big viral video, but only a proud few have had the opportunity to experience it. Every minute approximately 72 hours of YouTube footage is uploaded onto the streaming site, so if you haven't been discovered, don't give up your dream just yet. With enough ...
Views: 891 - Mobile Marketing - Are You Ready? - by Submitted on Oct 17, 2019 from Pamela WigglesworthWhat comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as 'the use of the mobile medium as a ...
Views: 972 - Let Me Let You In On a Secret - by Submitted on Oct 17, 2019 from Pamela WigglesworthSo what's the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element... a video. You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion ...
Views: 1043 - Do You Ever Feel Like You're Dog Padding in Your Business? - by Submitted on Oct 17, 2019 from Pamela WigglesworthFour simple marketing strategies for keeping your head above water: Can you remember back when we didn't have laptop computers, mobile phones and tablets? Yes, I may be giving away my age, but I'll ask the question anyway. Can you remember back to what your life was like without all this ...
Views: 1085 - If You Don't Have to Pay Anything, Why Aren't You Doing This? - by Submitted on Oct 17, 2019 from Pamela WigglesworthWhen I attend or speak at seminars or talks about marketing, I mingle around and ask the group of marketing executives, SMEs or entrepreneurs the same question. So what brings you here today and what do you hope to walk away with at the end of the session. The responses tend to a variation of ...
Views: 988 - You Can Multi-Purpose Your Marketing With One Article - by Submitted on Oct 17, 2019 from Pamela WigglesworthDo you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they've got a marketing team equivalent to that of a ten people. ...
Views: 997 - Visually Engage Your Prospects With Content Rich Infographics - by Submitted on Oct 17, 2019 from Pamela WigglesworthThis is nothing new. You've heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using ...
Views: 933 - Reach Out and Touch Prospects With an Interactive Marketing Campaign - by Submitted on Oct 17, 2019 from Pamela WigglesworthThe New Year is here and with it comes hope and optimism for new business, new partnerships, increased profits and overall business success. Some people may ask, is it possible to be so optimistic when the global economy is still in recovery and companies remain in survival mode. My answer to ...
Views: 1028 - 7 Simple Steps to Using Social Media for Your Start-Up Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthIf you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can't support your business if they don't know you exist and what you do. It's no longer enough to have a good physical ...
Views: 1022 - Why You Need To Make Article Marketing an Important Part of Your Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthChances are when you started your online business you had no idea just how much of an impact the "written word" was going to have on the success of your business. You may be one of those many people that find it difficult to put your thoughts to paper or in this case onto a screen, and have had ...
Views: 929 - Getting the Best for Your Business With Online Slide Presentations - by Submitted on Oct 17, 2019 from Pamela WigglesworthYou most likely have head the cliché that a "picture is worth a thousand words". When it comes to slide presentations you have the advantage of combining pictures and words as a marketing tool for your business. It all begins by putting together a good slide presentation that gets the message ...
Views: 877 - Utilize Effective Marketing Using Linked-In - by Submitted on Oct 17, 2019 from Pamela WigglesworthAny populated social network is a great source of targeted traffic. Users are divided up by specific demographics and interests with minimal effort by businesses. Some of these networks make it easier than others. Linked-In is a great example of a social network that is almost intentionally ...
Views: 955 - Making Presentations to Management - by Submitted on Oct 17, 2019 from Pamela WigglesworthPresenting to management is a great opportunity. It should allow you to be noticed and to impress your managers with your capabilities as both an individual employee and as a representative of your company or organisation. However, as you increasingly gain access to managers higher up the ...
Views: 1108 - Simple Ways to Boost Your Marketing Success With Linked-In - by Submitted on Oct 17, 2019 from Pamela WigglesworthIf you have successfully built a Linked-In page, you will want to make sure that you monetize it as best as possible. There are a few techniques that many people do not know or use to their advantage as much as they should. One great method is to extract your Linked-In connections and use them ...
Views: 904 - Entrepreneurship... Do You Have What It Takes to Be Self-Employed? - by Submitted on Oct 17, 2019 from Pamela WigglesworthDiscover if you are up for the task. As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they ...
Views: 1229(1 vote) - Entrepreneurship - A Journey Like No Other - 5 Tips to Kick Start Your Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthMaking the decision to branch out on your own is not one to be taken lightly. Entrepreneurship is truly a personal journey like nothing you've experienced before. My first venture into entrepreneurship began in 1993 when I made the decision to leave the corporate world and set up my own boutique ...
Views: 992(1 vote) - Are You Selling a Product, Service or Your Brand? - by Submitted on Oct 17, 2019 from Pamela WigglesworthI am a huge fan of working with entrepreneurs. I'm one myself. In fact, some close friends might venture to say that I'm a serial entrepreneur, but that's a totally different story. I often wonder what goes through people's mind when they make the decision to venture out on their own. Is being a ...
Views: 1032 - Branding... It's All About Perception - by Submitted on Oct 17, 2019 from Pamela WigglesworthBranding: It's all about perception. You may have heard that phrase before. If you haven't heard that before, then read the first sentence again because the impact of perception on your business is huge. Branding is based on the principles of perception & satisfying the needs of the consumer. ...
Views: 1369 - S-O-S SEO: Rescue Your Business With 5 Simple Optimization Techniques. - by Submitted on Oct 17, 2019 from Pamela WigglesworthClose your eyes and think back to the time when you first started your business. Remember the day when you sold your first product or service, or when you officially launched your website? Can you recall the time and effort you put in and how excited you were to finally get the business off the ...
Views: 1136(1 vote) - Are You a Spaghetti Marketer? - by Submitted on Oct 17, 2019 from Pamela WigglesworthEvery day the world is introduced to new technologies, products and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the 'latest marketing gurus' that we must do this and we must have that. As ...
Views: 962 - Hope Is Not a Plan of Action - by Submitted on Oct 17, 2019 from Pamela WigglesworthEvery day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed ...
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