To create an effective marketing campaign that will drive growth in your company, you have to know your customer—and this isn’t as easy as it sounds.
There are two angles to the issue of knowing your customer. One is to have a clear picture of your prospective customers. Who has a need for ... Views: 1511
A certain amount of redundancy is important in any organization because you need backups. You don’t, for example, want to have just one individual be the only person who knows how to do a key job. On the other hand, you don’t need too many people doing the same job, either. You want to get rid ... Views: 1581
Sticks and stones may break my bones, but words can never hurt me.
You probably learned this rhyme as a child and maybe chanted it to a playmate who was teasing you. It would be nice if it were true, but it’s not. Words can hurt. They can also help. They’re powerful. And their strength is not ... Views: 1783
If you’re in business, you’re going to make mistakes and you’re going to occasionally fail. That’s okay, because that’s how you learn and how you get better and grow. The key is to minimize the impact of your mistakes and failures. Make your successes big and your failures small, and you’ll ... Views: 1451
Most companies tend to invest most of their development resources in the underperformers, the salespeople who are struggling. They tend to pay far less attention to the top or even the mid-ranking performers.
Consider the flaws in that approach: If you’re a top performer bringing in the ... Views: 1753
According to its website, the U.S. Small Business Administration (SBA) is an independent agency of the federal government that “helps Americans start, build and grow businesses.”
It’s true that you can go to the SBA and they will tell you how to start and run a business, how to get all the ... Views: 1595
As an avid reader and author, I am a big supporter of the First Amendment and the right to free speech and freedom of expression. But as a business owner, I have the right to limit the speech and expression of employees while they are on the job.
I have, for example, the right to insist that ... Views: 1827
Compatibility is an important element in strong, long-lasting marriages, and it’s also the key element in strong, successful employer/employee relationships.
Consider this: You want every person you hire to have the basic tools to succeed, and a critical part of that is being sure the ... Views: 3598
Whether you’re a business owner or an entrepreneurial-style manager, you’re going to spend a great deal of your time taking care of other people—employees, vendors, business associates, friends, and, of course, family. “Taking care of” can mean nurturing, of course, but in this context, it also ... Views: 1861
Workforce stability is a key to any company’s longevity. Turnover is not only expensive from the practical dollars and cents perspective—the cost of recruiting, hiring, and training—it also means that you lose a sense of the company’s history when people leave. That “corporate memory” is ... Views: 2560
Business is war and the competition is the enemy—right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is not only shortsighted, it’s potentially damaging. A better strategy is to build ... Views: 3056