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Articles from Kevin Waddel | Selfgrowth.com
- Living in the Future - by Submitted on Jan 24, 2013 from Kevin WaddelAs a technologist, I actually tend to be pretty out of touch. Because I live in the future. I live in a world of products that the general public doesn't even know exist. Where every new start-up sends out Beta release invitations, asking me to touch and play with the latest and greatest apps ...
Views: 689 - Re-Examining the CEO Reputation Factor - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 651 - The Change in B2B Marketing - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 658 - The "Thank You" Culture - by Submitted on Dec 23, 2012 from Kevin WaddelThis is the time of year when our thoughts turn to those who have helped, worked hard, been thoughtful and considerate, stepped aside so others could succeed, were loyal and committed, motivated and so on. Any sincere supervisor would feel compelled to say "thank you." Undoubtedly, more ...
Views: 678 - Law Firm Social Media: Measuring Impact - by Submitted on Jul 27, 2012 from Kevin WaddelAttorneys have been among the last groups to board the social media bandwagon by engaging in law firm social media practices. Naturally, many ask about how to measure the effectiveness of their law firm social media outreach efforts… Of course, the often cited quote by retailer John Wanamaker on ...
Views: 785 - Pharma Social Media: The Rx for Success - by Submitted on Jul 26, 2012 from Kevin WaddelIn this piece we will attempt to offer some insights into what makes for a successful pharma social media campaign… First, a bit of background… Drug marketers are fervently grasping the importance of pharma social media programs as such programs can greatly expand the reach of their marketing ...
Views: 972 - High Tech PR: Honing the Edge to Your Competitive Advantage - by Submitted on Jul 21, 2012 from Kevin WaddelPeople waiting on lines for hours (days, even) to buy the latest offering from technology giant Apple… While others flood websites with requests for some new gadget or another… What’s going on? Why do some technologies succeed and others fail? Other than technological breakthroughs or ...
Views: 680 - Making It Work: Law Firm Social Media - by Submitted on Jul 17, 2012 from Kevin WaddelMaking the right impression. Presenting facts in an honest way. These are two important facets when dealing with the courts. However, they are just as relevant outside of the courtroom as inside. Take for example law firm social media. It requires you to be honest and transparent. It also gives ...
Views: 671 - Navigating the Jungle of Healthcare Social Media - by Submitted on Jul 17, 2012 from Kevin WaddelFacebook, twitter, myspace, youtube, google+, pinterest and many others comprise what we know as social media outlets. They are fun ways to connect to friends and broader communities, but how do these outlets work for a business? The short answer is that social media has an integral role to ...
Views: 621 - NYC Public Relations Firm Challenge: Teaching Executives How to Speak - by Submitted on Jun 24, 2012 from Kevin WaddelWhether it is to a reporter or before a group, one of the most significant challenges for those of us who work for a NYC public relations firm is teaching CEOs and other executives how to speak (and answer questions, I might add). This problem is not limited to a NYC public relations firm; I ...
Views: 672 - Going the Extra Mile with Clean Tech PR - by Submitted on Jun 24, 2012 from Kevin WaddelGoing the extra distance can be controversial. Some people are staunch believers in putting in the extra effort, while others just do not see any value in it. Turns out that we are of the opinion that hard work and persistence do pay off. It brings about innovation, and solutions to the ...
Views: 743 - Consumer Health PR: Challenges Require Experienced Pros - by Submitted on Jun 23, 2012 from Kevin WaddelThe healthcare sector presents unique challenges for communicators, particularly for those operating with the consumer health PR world. There is the need for consumer health PR programs that are global, regional and local in scope as a means to introduce healthcare-related e-commerce portals, ...
Views: 679 - New York City Public Relations Firms Evolve - by Submitted on Jun 23, 2012 from Kevin WaddelNew York City public relations firms have certainly evolved over the past few years. Not long ago, it was all about scoring press clippings. Today, New York City public relations firms utilize every available method to communicate a company's story and meet a client’s business objectives and ...
Views: 678 - High Tech Public Relations Makes the Cutting Edge Sharper - by Submitted on Jun 23, 2012 from Kevin WaddelThe tip of the spear… First mover… Leading edge… Cutting edge… How many times have we heard these modifiers for some technology or another? High tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing (another ...
Views: 729 - Public Relations NYC: Home of the Masters of the Dialogue - by Submitted on Jun 22, 2012 from Kevin WaddelThe Public Relations NYC world continues to thrive in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social media have wrought, there will always be a need for New York PR professionals and their counterparts ...
Views: 614 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on Jun 20, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 633 - Health Care Public Relations: Still a Pitch and Place Game - by Submitted on Jun 20, 2012 from Kevin WaddelMedia relations remains a core competency for those engaged in the practice of health care public relations. Health care public relations efforts are fueled by effective pitching and generating top tier media coverage. Through developing relationships with targeted reporters and news outlets, ...
Views: 1525 - Pharma Social Media: Unify Your Brand and Prosper - by Submitted on Jun 15, 2012 from Kevin WaddelAs we all know, social media has become an integral part of most individual’s lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites, YouTube and, perhaps, a variety of other sites. And from there they ...
Views: 709 - Clean Tech Public Relations: Blend New and Old Strategies For Success - by Submitted on Jun 13, 2012 from Kevin WaddelThe world of clean tech is changing rapidly. New services and technologies are appearing almost daily. How can your company stand out amidst the clutter and noise? Contemplating a clean tech public relations campaign in support of your company? If so before engaging a clean tech public relations ...
Views: 671 - Leveraging your Resources: Financial Services Social Media - by Submitted on Jun 09, 2012 from Kevin WaddelGetting the most out today’s social media is much more than simply jumping on the band wagon. Catch phrases and trends die quickly. They explode and many people simply follow along not realizing what exactly it is that they are doing. As financial firm, you understand the importance of looking ...
Views: 642 - Efficiency 2.0: Getting the Most from Your Energy PR - by Submitted on Jun 09, 2012 from Kevin WaddelWe all need fuel. It powers everything from electronics to trucks. Our entire society is reliant upon energy to create, transport, use and re-use nearly any and all of the goods and services you can think of. Simply put energy is what makes us go. With this in mind, you know that the public’s ...
Views: 636 - Technology PR: Providing an Edge to Telecom Marketers - by Submitted on May 31, 2012 from Kevin WaddelIt should come as no surprise that telecommunications is one of the fastest-growing industries in the country, following in its wake is the discipline of technology PR in support of the myriad of gadgets, apps and other such things making their way to the marketplace. Personal remote ...
Views: 733 - High Tech Public Relations: Building Cache and Generating Cash - by Submitted on May 31, 2012 from Kevin WaddelThanks in large part to high tech public relations, “Silicon Valley” is essentially the global capital for the high tech industry. Of course, other destinations have emerged – “Silicon Alley” and “Silicon Prairie”; however, these pale by comparison. Silicon Valley is home to Facebook and ...
Views: 650 - Health Care PR: Stretch Your Marketing Budget - by Submitted on May 31, 2012 from Kevin WaddelWith increasing levels of competition and constrained marketing budgets, drug companies are increasing their health care PR efforts to ensure they are ahead of the game. The main objective of health care PR is to increase awareness for a certain product or therapy to gain sales or patients. ...
Views: 1021 - Consumer Health PR: Wide Range of Applications - by Submitted on May 31, 2012 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health PR is one fast-growing subspecialty within that category. Consumer health PR often involves public outreach about ...
Views: 786 - Public Relations Agencies: Many Flavors to Choose From - by Submitted on May 31, 2012 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other public relations agencies are extremely specialized. They either work with only a specific ...
Views: 591 - Pharmaceutical Social Media: What You Need for Success - by Submitted on May 30, 2012 from Kevin WaddelThe marketers of drugs are among the most recent industry group to recognize that embracing pharmaceutical social media techniques can greatly expand the reach of their marketing budgets when measured against what traditional media costs. However, these companies understand that pharmaceutical ...
Views: 870 - Healthcare Social Media: Right Prescription for Building Awareness - by Submitted on May 30, 2012 from Kevin WaddelSpurring the upswing in deployment of healthcare social media activities is the boom in the development of mobile applications. In the past five years healthcare social media has become even more important as people are looking to mobile apps to diagnose their sicknesses or find a helpful ...
Views: 695 - Cleantech Public Relations: Clean and Green - by Submitted on May 30, 2012 from Kevin WaddelEveryone knows that “going green” is “in” and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies are investing in cleantech public relations efforts in an attempt to burnish their images by calling attention to their ...
Views: 747 - Pharma Social Media: It’s All About Dialogue and Immediacy - by Submitted on May 28, 2012 from Kevin WaddelPharma social media continues to evolve and rapidly. Blogs, social networking sites, wikis, mobile apps, and other social media platforms are becoming increasingly important venues for sharing information in a variety of sectors. The pharmaceutical industry, with its constant flow of new ...
Views: 786 - Law Firm Social Media: Be in it to win it - by Submitted on May 27, 2012 from Kevin WaddelLaw firm social media is one of the fastest growing segments in communications today. Lawyers – once loath to advertise (unless you are an “ambulance chaser” or a specialist in “slip and fall” cases) are rapidly embracing social media as a means of prospecting for new clients via lead ...
Views: 702 - New York City Public Relations: Still Setting the Agenda - by Submitted on May 26, 2012 from Kevin WaddelWashington, DC is the “power town” for obvious reasons… Detroit is “Motor City,” while Nashville lays claim to being “Music City.” In addition to being a major money center, New York is a major media capital and, as such, it is little wonder that New York City public relations firms number ...
Views: 564 - Clean Tech PR: More Green From Being Clean - by Submitted on May 26, 2012 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched clean tech PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 748 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on May 23, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 693 - Technology Public Relations: What Do You Need and How Much? - by Submitted on May 22, 2012 from Kevin WaddelBefore undertaking a technology public relations campaign, it would be wise to determine what it is your company is looking to accomplish. Companies have a range of objectives for their PR programs… Stimulating customer inquiries, building awareness for a new product or service, gaining a ...
Views: 615(1 vote) - Law Firm Social Media and Client Acquisition - by Submitted on May 20, 2012 from Kevin WaddelYou’re a lawyer… Perhaps you’ve made partner… perhaps you’re on your way to becoming one… Or, you could be a sole practitioner… Having more clients helps, right? Want more clients? Of course you do… Law firm social media can help… If you are in the service industry, utilizing social media ...
Views: 746 - Public Relations Agencies: What’s Right For Your Company? - by Submitted on May 18, 2012 from Kevin WaddelPublic relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find. Let’s take a look at some of kinds of public relations agencies you’ll ...
Views: 560 - High Tech PR: Shortest Distance Between Two Points - by Submitted on May 17, 2012 from Kevin WaddelEffective high tech PR is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, venture capitalists, among others. In other words, people who can help advance your ...
Views: 740 - Healthcare Social Media: Rx for Connecting With Key Audiences - by Submitted on May 12, 2012 from Kevin WaddelFrom medicines to medical instruments and everything in between, just about every company has adopted a healthcare social media approach. To maximize your success with healthcare social media relations you need a firm with the experience to help you produce high-quality and compelling stories ...
Views: 727 - Pharma Social Media: A New Age Dawning? - by Submitted on May 11, 2012 from Kevin WaddelGiven recent economic conditions, companies have had to do more with less… Less people… Less dollars in the marketing budget and so on. The pharma industry has been no exception and the industry has eliminated tens of thousands of jobs in the recent past. Of course, with a reduction in sales ...
Views: 627 - High Tech Public Relations: Maximize Your Marketing Spend - by Submitted on May 10, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap ...
Views: 699 - Financial Services Social Media - Keep Tabs on the Competition - by Submitted on May 10, 2012 from Kevin WaddelIt has been said that everything on the Internet leaves a trail - particularly useful for law enforcement types to track illicit activities (e.g., money laundering, terrorist threats, etc.). However, ever stop to think that valuable information may be hiding in plain sight on the ‘Net in such ...
Views: 639 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 644 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 617 - Pharmal Social Media: The Right Prescription for Growth - by Submitted on Apr 24, 2012 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharma social media as drug companies have come to embrace it. As we all know the pharma industry and its ...
Views: 646 - Law Firm Social Media Grows as a Marketing Tool - by Submitted on Apr 23, 2012 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms – large and small – have been reluctant to enter the ...
Views: 652 - Technology PR: A Competitive Edge - by Submitted on Apr 22, 2012 from Kevin WaddelA successful technology PR program should increase market awareness of your corporate story, increase the valuation of your firm and generate sales leads, investor interest, and competitive advantage. In evaluating the initiation of a technology PR program you should ask yourself the ...
Views: 634 - Software PR Creates Tangible Results, But Know What You Are Looking For - by Submitted on Apr 22, 2012 from Kevin WaddelYou’ve just developed a hot piece of software… Revolutionary, perhaps. Better than anything currently on the market. What do you do next? How about a software PR campaign? Before undertaking a software PR campaign, it would be wise to determine what it is your company is looking to ...
Views: 649 - The SEC on the Use of Financial Services Social Media - by Submitted on Apr 22, 2012 from Kevin WaddelAcknowledging that the use of financial services social media is rapidly accelerating, the SEC recently issued its observations following its review of the matter. In its pronouncement, the SEC notes that pursuant to Advisers Act Rule 206(4)-7, firms engaged in financial services social media ...
Views: 759 - Consumer Tech PR: Look For Experience - by Submitted on Apr 22, 2012 from Kevin WaddelChange occurs within the world of consumer technology in the blink of an eye. New technologies as well as enhancements to existing technologies are introduced daily. In seeking a consumer tech PR firm, you need one that is not only aware of technological advances but one that is in a position ...
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