The art market is a 45-billion dollars industry, with millions of artists, spread across the world, striving to get a share of this market. To break out in this highly competitive industry as an emerging artist, producing art is no longer enough, even though it may be of the highest quality - it's important you also promote your art.

Though, as an artist, you may choose to follow your innermost desire to create art pieces that will leave a mark on the world. This artistic path won't in any way get you the attention needed to make headway in the art community. In order to be successful in the art industry, it's highly important for your work to gain the attention of the right audience and potential buyers. There is no way you will be able to get reviews - either positive or negative - from people or make them buy a piece if you are unwilling to make the necessary efforts to promote your work.

Promoting your art is not as daunting as you may think, inasmuch as you are able to take it one step at a time. One important thing about successful promotion is that it's aimed towards achieving the purpose you have in mind. In other words, setting out what you want to achieve is the first step that should be taken in promoting your art effectively.

We are fully aware that just like the artist's art, promotion is also an aspect of their career that needs to be developed regularly. Here are a few tips on the best strategies that can be employed in effectively promoting your art.

Use Your Portfolio to Promote your Art

The goal you have in mind when building a strong artist portfolio should be in two parts. It's necessary for you to build your brand and also package your art simultaneously. You should encounter no problem with your portfolio in making submissions to competitions, posting on your art on your website and creating marketing materials. An important factor is the visual reproduction of your art, as this what will draw viewers' attention and what will most likely command their admiration.

Promote Your Art with a Strong Internet Presence

Digital marketing is fast becoming an integral part of every industry, and the art market is no different. There are a variety of forms that digital marketing can take:

  • Online gallery is here to stay and have overtaken physical galleries in terms of audiences, as one art piece can generate as much as a million views online. These art galleries provide you with an advantageous space to attract new collectors and art enthusiasts.
  • In this Internet age, it's essential for artists to have art websites or their page on a popular website where they can promote their art. These serve as a way for fans to easily locate you online and view your latest and previous works. Use your emails and business cards as avenues to promote the addresses of these websites to people.
  • Social media is a major tool in digital marketing when it comes to garnering new fans and interacting with established ones. Taking advantage of big social media platforms with millions of users such as Facebook, Instagram, Tumblr and Pinterest, and setting up a business page or account is a great way to build up a fan base and keep people interested in your work as it evolves.
  • Network, Network, Network

    Creating and building a strong network of contacts in the art world is certainly among the most effective ways of promoting one's art. Having a strong network will open doors to new art opportunities that might have been unknown to you. In promoting one's art through networking and building contacts, there are numerous ways available for an artist to exploit.

    Author's Bio: 

    Torsi is a professional blogger.