Things to Consider When Writing A Sales Page That Converts

Have you ever felt this way? Coming up with the right words to write a sales page can be difficult for those who are not really good at writing. You can even be a pretty good writer and still find it to be a challenging task. Sometimes we do a lot of over thinking which causes us to be overwhelmed and anxious, leading to a mental block.

A lot of entrepreneurs are stumped when it comes down to writing a great sales page. I mean, a sales page that converts a potential buyer into an actual customer so your copy has to be good. When you look at most sales pages, they usually take a prospect through several phases. This is because there is a
formula to writing an effective sales page, so that it works, and works well. It starts off with curiosity and ends with a purchase.

Although it might seem difficult and tedious, there are a few key factors that must be included if you choose do write a sales page yourself. Remember, this is always something that can be outsourced but for your own reference and business it's important for you to know about anything that can affect your business. Agree? But ultimately, there are a few things to keep in mind when you are trying to create a fabulous sales page.

Let’s look at the headline.

The headline is the most important part of the sales page because it’s the very first thing people read. Having an eye popping headline grabs attention and makes people want to know more about what you have to offer. Remember, this is always about solving a problem. Think of the desired outcome that people want.

One of my favorite headline formulas (and there are many), contains the benefit and the promise in a specific amount of time. The other formula I would highly suggest is one that digs in on the pain and promises an effective solution. Make certain that your headline is interesting and catchy enough for
your readers.

This is what will grab your reader's attention so it has to rock! It is also known as the most important element of the entire sales page. I guess that makes sense since it IS the first thing your prospect will see. Unfortunately, if the headline isn't well put together, you could end up losing a customer.

The most important thing you can do is identify what problems your readers are facing and let them know how your product or service solves that problem.

Your opening statement

Remember back in high school when you had to write an essay and that first line basically stated what the essay was going to be about? Well, a sales page is no different. Although in this case, the headline does this job and the next few statements have to back up your promise and keep the attention of your readers.

It sounds like a lot but just sticking to the specifics will get you through this. Remember to keep your readers engaged by using persuasive words so they will stay on your sales page.

Most people are so drawn by their emotions and this is the main reason why they buy in the first place. If you can give them something that will make them look better, feel better, look smarter, or feel secure, then you just may have the solution to their problem. Buying decisions are based on emotions.

And who are the main buyers in the world? Women/moms. The logical part is what justifies the decision to purchase.

Tell A Story

People love stories! This cannot be expressed enough. As long as you are telling a story that relates to your off er, people will keep reading. Everybody has a story and someone may be able to relate to the one you’re telling.

You can write a story about how your offer changed someone’s life in the past and grab some testimonials for a maximum effect. Most times, this does all the selling for you. Look for ideas on other sales pages that you’ve come across in the past.

Proof says " I got you" and is exactly what you want to help your prospect buy your product/service. There are several different forms of proof that you can use such as data and statistics to help back you up. You can also justify the price to get the sale. Some people look at numbers differently. If a number is too large, they think it's expensive and too much to afford. If you break it down for them and say something like, " it's $3.57 a day which is less than a McDonald's Happy Meal", that will justify the price and make prospects perceive it better.

A great form of proof which reigns on a sales page, are testimonials. I've bought several products that piqued my interest just based on testimonials.

If you aren't familiar with what a testimonial is, it's a short rave review from a customer or client, present or past. If you can get an endorsement from an expert in your industry, that's even better. Both of these will help lead a prospect to click on that “buy now” button.

Never Leave Out a Call to Action

If you do not have a call to action, your sales page is incomplete. Period. That “Buy Now” or “Yes, Let Me In” button is the command that tells the reader what you want them to do next. Actually, you should have that button a few times within your sales page. This way, people who are ready to buy will not have to wait until the end of the page to make the purchase.

Images Make a Sales Page Pop

What you don't want to have is a boring sales page with no oomph. It really won't do anything for you and it may not keep your reader's attention too long.

Yes, headlines will grab their attention but you need to keep their attention also. If you really want to look like a rock star, include a video on your sales page. Video is the top marketing solution for businesses and a lot of people aren't doing them. This is where you can shine and be different. You can find free stock photos online at dreamstime.com or use Google images to include in your message, just make sure the image isn't copyrighted. You can even sign up on istockphoto.com's site to get free images. All it takes are 2 or 3 images that will make your page pop.

The “limited time” offer

I absolutely love this part of the sales page because it gets people thinking that they need to buy the product right away. This is what puts the pressure on people to buy. Telling them they only have a few days left, a few hours left, etc., is a great way to get the sale quickly. Creating a digital product such as an e-book, can really work if you try the tips above.

It may take some time for you to know exactly how to write a sales page that sells, but if it gets to be too mind boggling, you can always outsource it. It just takes a little more of tapping into your right brain for creativity while also using the left brain for logic.

Get those creative juices flowing and make your best sales page ever.