While artificial intelligence is not a new concept, it has seemingly picked up pace in the market only over the past decade. Well, better late than never, eh? Because now that it is here, there is not a single aspect of our lives, it hasn't made its way into business included. Yep, AI has made inroads into firms and that too across the entire spectrum of industries in the world. And yet its application in some sectors remains more intriguing than others. Case in point, restaurants. The foodservice landscape has proven to be quite challenging in the recent past, driving businesses to seek solutions that could help them tend to problems such as high turnover rates, cut-throat competition, and so much more.
And AI fits right in. Brimming with the game and driven by customers' varying demands, it can be unexpectedly hard to achieve success in the restaurant industry. But with AI by your side, it can also be effortless to crack it. It is because AI is meant to gather data from as many sources as possible, analyze it, glean insights from it, and then offer it up to the business to help drive more informed decisions and, thus, achieve better results. And the best part is that artificial intelligence, in all its might, can help restaurants address issues and challenges in whatever aspect of their operations, access, and leverage better opportunities, and forge a path to unprecedented levels of growth for the business. Now, let's take a look at some of the ways it does all that and also assist with the most important part, i.e., improving the customer journey.
Chatbots: Easily one of the most popular AI tools out there in the world, chatbots serve two key goals: To engage with the customer in the absence of a human agent and answer basic queries AND gather data. Unlike what most people believe, chatbots can adapt to the customers based on how the customer engages with them and several other individual factors.
Voice-based ability to order: We live in the age of Google Home and Alexa, i.e. when voice assistants are not a luxury but a rather ordinary part of our lives. So, AI helps the restaurants' industry leverage them too, allowing customers to place orders, reserve tables, order home deliveries, and more - all from the comfort of their home or where they may be at the time of engaging with the relevant restaurant or service.
Delivery mapping: Since home deliveries are in vogue, AI helps restaurants streamline delivery routes, allocation of deliveries, and more. As a result, restaurants can make sure that their operations have the requisite efficiency, speed, and quality, no matter where they are serving their customers.
Let's cut straight to the chase: An AI-enabled restaurant mobile app stands to benefit restaurants in more ways than one would imagine. So, find a reliable vendor and get started on integrating AI into your business right away!
Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.
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