If your website isn't mobile-friendly, you're losing money. Bad mobile design has the power to alienate customers and hurt your business's reputation. Mobile consumers outnumber desktop users, and they expect their experience to translate between devices with ease. Website stats show if your website isn’t mobile friendly, you are likely losing out on potential customers each time they visit your site.

Recent statistics show that the majority of online users are using their phones to browse the web, which means that your ecommerce website needs to be responsive and work well on mobile devices.

Responsive websites adapt to the device they’re being viewed from, so visitors can get the best possible experience whether they’re on a desktop, laptop or phone.

Why is mobile website testing important?

Mobile traffic is growing. Globally, mobile internet usage has more than doubled in the past two years and will continue to rise.

Mobile devices have different browsers and operating systems than desktops and laptops, which means they have different capabilities and limitations when it comes to viewing websites. These differences can lead to issues with page load time, site design, and even security if an issue isn't caught before launch.

Users expect fast loading times on mobile devices which makes it even more important for you to test your site before launching it on these platforms.

Website owners and online marketers often overlook the importance of testing their websites on mobiles. If a website is not optimized for mobile devices, then it will be a painful experience for the visitors.

How to test your website on mobile devices?

There are two main ways to test a website for mobile compatibility:

  1. Use device emulators or simulators. These allow you to use software to emulate different devices so that you can see how your site looks on them.
  1. Use a real device

Tools to help you test your site on mobile devices.

DevTools is a collection of web developer tools that allows you to edit the code of a website and see how it will look in different browsers and devices.

Device Mode enables you to emulate different screen sizes by using one of Google's predefined profiles or creating your own custom device configuration.

PageSpeed Insights is a free tool from Google that analyzes your page performance based on best practices established by the company's engineers.

If your site doesn’t work well on a mobile device, expect a lot of people to leave and never come back.

Mobile is here to stay. Smartphone usage shows no signs of slowing down, and it's now the primary device for online communication. People simply use their smartphone for everything and if your website isn't easily accessible and user friendly on smartphones, then you're going to miss out on a lot of business. Many online businesses are losing sales opportunities simply because of their site’s inability to display properly on mobile devices.

Author's Bio: 

Marina Pal is a renowned author and social media enthusiast.