It seems that everywhere we turn all we hear about is how tough it is to start a home based franchise. I say that the exact opposite is true and quite frankly there couldn’t be a better time to start your own home based franchise. I’m here to remind you that you need to focus on the opportunity rather than challenges that surround having your own home based franchise.

If you have not created a niche marketing strategy to the affluent...why the heck not? First of all, I strongly suggest that you go out and buy Dan Kennedy’s No BS to Marketing to the Affluent. This book is full of marketing ideas that you can take and put into immediate action whatever your home based franchise is.

As you are reading this book, I urge you to think outside of the box. Don’t be so pigeon holed and think that just because he is talking about an industry that may be different from yours that you cannot use some of his brilliant suggestions and ideas. This book, at the very least, will teach you how the affluent purchasing mind works and how you can tailor your message accordingly.

Creating a niche market strategy to the affluent is an especially smart idea if you have a high ticket item. Yes, the affluent might have had more invested in the market and might have been hit harder than the rest of us, but the bottom line is they still have money and they are still willing to spend it…on the right products and services for them.

Within this buying segment you will find unwillingness to compromise the lifestyle that they have grown to love. Most will go in debt before they compromise the lifestyle that they become accustomed to. Your job is to position your product and your home based franchise opportunity correctly to this niche target market.

Create your sales letters and marketing in such a way that this niche market will feel like they are missing out on something if they do not own your product or service.

Again, go out and buy “No BS Marketing To The Affluent” by Dan Kennedy. I think that it is about 20.00 in the major bookstores and can probably be found on Amazon cheaper than that. It is a wealth of information, ideas and strategies (no pun intended!!) to market to this critical market in your home based franchise.

Have a terrific day and go and take action.

Author's Bio: 

Jennifer Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams.

While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership.

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