I was reading a very powerful article written in the New York Times (printed on Saturday…March 14th ), and it centered on the benefits of having your own home based franchise; which if you are thinking about starting a home based franchise, should be of great interest to you.

The article went into great detail about individuals who were burned out by the merciless job market and how they are building a home based business instead of sending resume after resume with no financial success.

This article went on to say that when the economy takes a dive, it is common for people to turn to their inner entrepreneur to try to make their own home base business work. I will suggest to you that each and every one of us has an inner entrepreneur being and many times it takes situations like the one that we are facing in our economy today to realize our greatest potential.

However being a successful entrepreneur is almost more about the mindset than anything else. From my personal experience being an entrepreneur for years, it can take months for the entrepreneurial mindset/mentality to finally sink in.

Of course this is about the time in the economic cycle when the reality of their situation is really coming to full light. This is the time when beginning entrepreneurs are finally realizing that the traditional job search no longer works and that they are running out of both time and money. Once this cycle is completed, viola; a forced entrepreneurship is born.

The goal for many home based franchise and business owners, as it was for myself, is to not necessarily create a company that will someday make millions from scratch, but to partner with a company that has a solid foundation in both products and in marketing experience and will replace an income in weeks and months not years. This is where direct marketing comes in and is growing in 2009 quicker than any year in the past.

In light of what you just read, that statistic should really come as no surprise. In fact, the home based franchise industry is a 427 Billion dollar a year industry and is only growing. It is larger than the pharmaceutical, the food service industry and the consumer industry combined.

So what are you waiting for? Are you waiting for the other shoe to drop? OK…here it is: The average person, if they were to lose their job would only be able to afford being without a job for about two weeks. Not two months but two weeks. If that isn’t an eye opening stat, I am not sure what is.

So, if you honestly think that it is too risky to be an entrepreneur and start your own home based franchise these days, consider how risky it is to stake your financial future on being a corporate employee, especially with everything that is happening in the economy of today.

People are starting to realize and understand that their jobs probably are not going to be coming back; not anytime in the near future at least. They realize that it is time to find something else to do. They realize they need to find something that is going to permanently replace, in many times, a hefty income, not just a tide-me-over scenario. More times than not these past couple of months, that ‘something’ is starting and developing a successful home base business.

Everyone and I do mean everyone has the entrepreneurial ability within themselves. Frankly it all depends upon how badly you want to change the course of where you are right now.

Author's Bio: 

Jen Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams.

While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership.

For more information on Jen Gilbert go to: