Last week, I read an odd, not-so-encouraging statement on start-ups from an industry veteran. To my astonishment, industry executives appeared to be in denial and unable to admit that the young Turks have posed a threat to conventional, family-owned enterprises. Rather than doing a thorough examination and developing a strategy to address the threat to their survival, they are convinced that start-up funding will dry up at some point, and they will be routed.
That is what compelled me to start writing this blog. I sought to articulate how new-age start-ups are aggressively disrupting and attacking old business models, and why incumbent executives should take them seriously rather than dismissively.

The majority of the brains behind these new-age start-ups are keen and quick at spotting existing business faults. To close those gaps, they must abandon traditional fallacies and generate a disruption that stems from technological innovation. The founders of these businesses understand that they are operating in a customer-centric world, and they must always keep the client in mind. While incumbents struggle to enhance efficiency despite attempting Business Process Reengineering (BPR), the new generation start-up outsmarts those abnormalities through the clever application of technology.

New-era start-ups are going for the stars with no baggage or history. I'd be amazed if a retail store could even come close to a fifth of the total footfalls of Flipkart or Snapdeal, let alone the depth and breadth of the product range. The ability and speed with which mobile technology and analytics may be scaled up are faster than any traditional configuration.

With these new-age start-ups, doing business is simple. The Oneplus One phone is an excellent example to use here. Despite having no manufacturing facilities in India and a nearly non-existent distribution/dealer network, the company was able to sell a massive number of phones in a single flash sale.
The brains behind these start-ups have that kind of business expertise. Many examples, such as Snapdeal, may be found. PayTM or Housejoy are two options. A plumber is available on call, and dry cleaning services are just a click away. These Internet or App-based solutions fill a lot of gaps and may serve a big consumer base without encountering any difficulties.
As I have stated, start-ups are fearless. Even if some start-ups grew quicker than others, they were still pushed by competition, and these new-age entrepreneurs showed the bravery to change business models quickly.
They have been conscious that the attempt required can be large however additionally they knew that the profits can be large too.


Therefore, it is futile to waste time on know-how their enterprise fashions, and enterprise good judgment. Barring a few, maximum of they do sufficient homework and follow good judgment earlier than embarking upon the journey. They ought to ability to motivate a disruption and reach a lengthy run. I strongly sense we must recognize the braveness proven with the aid of using the new-age start-ups and the marketers who display the braveness to begin. After all, they've affected an alternate manner enterprise become attaining to customers. The incumbent operators are encumbered with numerous legacies. They are all attempting difficulty to compete with the new-age groups with a conventional mindset. In my opinion, that`s a massive mistake. This, in my mind, is a 1/2 of hearted technique and is getting used to decrease the threat of failure these days however will value them dearly withinside the lengthy run. Discover the new world with us. We are an ambitious, innovative and inclusive Institution. All our programs are designed in consultation with business and industry to give our students the academic and practical skill to succeed.

Author's Bio: 

Alena Mathew is a Health and beauty addict and By profession, she is Digital Marketing Expert. Her passion for reading has given her a platform to expand her thinking from which she has penned down articles on many topics in several areas of different industrie.