Search engine optimization (SEO) is one of the most popular marketing techniques currently in use. It is an incredibly effective tool and is not overly complicated. Within every type of digital marketing campaign is a set of steps that must be achieved to have a successful campaign. For SEO those steps include building an amazing website, creating quality content, choosing great keywords, and building a network of link backs. Each one of these things carries equal importance to all of the rest. If any one of these steps is neglected, the campaign will be in trouble. Building a website is one of the first things most people do, immediately followed by creating a list of keywords. After this, the content will start flowing and the site will fill up fast. However, link building is still overlooked by far too many people, including digital marketing professionals. Neglecting link building is a terrible thing because it can cause an otherwise amazing campaign. There are certain things that search engines look for to determine where on the list of results to rank you every time a user performs a search. They look for how well your website matches what the user is looking for, whether or not your site has quality content, and how trustworthy your site is. The first two things are obvious, how and what the search engine is looking, but what makes the website seem trustworthy? There are several ways you can build trust for your site and link building is one of them. Here, we will explore the steps to take to achieve optimal link building.

It may seem overly obvious, but before you can build up your web of links, you must first have a site to link back to, not to mention social media pages. Therefore, the first step is to establish a website and subsequently a series of social media pages. For the initial website, you will be faced with a choice; have a professional build it, build it yourself, or compromise and use a web hosting tool. The first option is generally the best so that you can ensure the site will not have glitches (and if it does, the professional will be able to fix it), and it will be of high quality. Doing it yourself is only really a viable option if you have the knowledge and skill set required to so with a level of professionalism. Using a web hosting service is a cheap alternative, but it is a very effective tool that many people utilize. Regardless of which way you choose to build your website, the fun begins once it is built. You will need to fill it with amazing content, ensuring all the while that you are using your keywords to their full advantage. After the website is complete, you will need to focus on your social media pages. Because people spend so much of their daily lives interacting with social media in one form or another, have a fantastic social media presence is every bit as important as the website itself. Make sure that you put a link to your website one every social media page where users can easily find it.

Once you have an established social media presence, you can really begin link building in earnest. Your social media accounts will play a very large roll in building up your network of links. This is done in several ways, but the best place to begin is with the simplest. As previously mentioned, you need to ensure that you place a link to your website, preferably the landing page, front and center on all social media accounts. Where on the page you place the link will depend on which platform you are using. On Twitter and Instagram, the best place to put it is in your brief bio that appears at the top of the page when users visit your profile. For Facebook, you will place your link two ways. The first comes from the initial setup of the account. You have to input certain information when you are creating a page on Facebook and one thing that you have to add is the URL for your website. This will automatically place it on your page for people to find. The second way will come after the initial creation of the page. On every Facebook profile, there is a place to add a short bio for users to see first thing when they pull up your profile. You will need to set this up and place the link somewhere in this bio, preferably near the top. If you are struggling to establish your social media (or any other aspect of digital marketing), consider hiring a professional to help you out. There are many great companies, but be sure to check out Benji Marketing Inc SEO Services.

After establishing the appropriate links in the bios and descriptions of your social media pages, you will need to use the status update feature to share your links. For this, you can use a link to any part of your website, it does not have to only be the landing page for this step. As a matter of fact, it is better to mix it up and link to various relevant pages. You will create entire status updates around sharing a link to your site. Be careful not to go overboard with this step, especially not right at first.

Finally, you will need to begin reaching out to other businesses and bloggers to spread your link as far as possible. Be cautious that you do not send out link requests to anything and everything that pops into your mind, you need to strategize with this step. You must seek out companies that are in some way relevant to yours. They do not have to be the exact same type of product, but they must be related in some way. The same goes for bloggers. Not only are you looking to establish the trust for your website, but you are also an overall reputation. A quick email will generally suffice as a request. Ask if they would be willing to place a link to your website on their site. Offer to place one of their links on your site in return. You are not just building a web of links, you are also building a rapport with other businesses related to your industry.

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Author, Freelance writer