I’m leading a teleseries to an amazing group of entrepreneurs and coaches who are learning how to powerfully speak to groups. One of the topics that have made the biggest impact is teaching them how to share their personal story with the audience.

And, as I thought about this topic, I realized that sharing your personal story is not only for when you speak to groups, it has the same powerful impact when you’re meeting with a prospect or a client. When you’re willing to open up your heart and reveal who you really are, prospects and clients feel instantly connected to you.

We all have a personal story to tell about our journey through life. Many of us had to deal with challenges at different times in our lives. Your personal story has made you who you are today. The people who inspire me the most are the ones who freely share their personal story of struggle and victory with us.

Oprah Winfrey has openly shared about the struggles and abuse she overcame growing up to become one of the most powerful women in the world. We listen to her story and what she’s accomplished, and we’re inspired to follow our dreams.

Sometimes we cover up our story because we want others to think we have it all handled. But most of us have had to overcome something along the way. In fact, the challenges we’ve had to deal with make us the person we are today.

When you’re willing to share the struggles and challenges you’ve faced, people are quickly drawn to you because you’re being authentic. They can easily relate to you because they see you’ve had similar challenges.

One of the most powerful assets you can use to attract more clients is sharing your personal story. When you share your personal story about how you overcame your challenges, you provide them with inspiration that THEY can do it too!

The easiest and fastest way to draw people to you is when you authentically share yourself. Start your talk by sharing a personal story of how you became who you are today. When you share something personal about yourself, they feel more connected to you. You’re showing them you’re no different than they are. They can relate to you more quickly through your story and that’s going to draw them to you.

Show your vulnerability by speaking about your struggles, how you overcame your challenges, and the life lessons you learned. We’ve all had to deal with personal and professional challenges in the course of our lives. When we hear true stories of courage and victory, we’re inspired and believe we can go after the things we want too.

They listen to your story and what you’ve overcome, and say to themselves “If she or he did that, so can I!” I’ve had many people come up to me after I’ve shared my personal story of overcoming breast cancer and how it changed my life, and tell me how it’s inspired them.

Tell your story vividly and specifically. As you tell your story, speak in the present tense. Share your story as if it’s happening right now in the present moment. Convey excitement and enthusiasm using gestures, facial expressions, and inflection as you describe your story. What leaves the strongest impression is how you look and sound. People will walk away remembering what they’ve seen and heard.

I saw Suze Orman, the financial guru, speak at a conference. As soon as she walked on stage, she connected with the audience. She was down to earth, funny, and knowledgeable. She shared how she grew up in a poor Chicago neighborhood, worked as a waitress for several years making only $400 a month. She shared her personal story with such authenticity. She had everyone sitting on the edge of the seats listening to every word she said. And, after she spoke, there was a long line of people waiting to buy her products.

I invite you to start writing your personal story now, and start sharing it with others.

Remember it is...Your Story!

(c) Rochelle Togo-Figa.

Author's Bio: 

Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of “The Sales Breakthrough System™”, a proven step-by-step process that will help you close more sales, sign on more clients and make more money with ease and velocity. To learn more about Rochelle’s services and to receive a FREE copy of the CD, "9 Best-Kept Secrets to Exploding Your Sales," visit www.SalesBreakthroughs.com.