Contingency is an unexpected happening that affects the financial health, professional image and market share of a business. This unexpected thing can disrupt business operations and resultantly, also reduce the revenue of entrepreneurs from their wholesale businesses. To deal with any unexpected situation, wholesale traders usually create a pre-researched contingency plan that a company follows immediately after an unexpected happening. For wholesale companies, no matter big or small, contingency plan is the most essential component of their business strategy. Before laying out a plan, you must evaluate the strength and weakness of your business and what business strategy you have already implemented.
Let’s discover the importance of a contingency plan in a business other than sustaining growth and establishing market share.
To anticipate business risks
Do not make a business plan that can only work best for positive situations as it is not beneficial for your business’ health. A business strategy must anticipate the upcoming risks such as a seasonal drop in wholesale product demand, drop in revenue and competitors’ Wholesale Products just to ensure that your business is saved from foreseeable unpleasant happenings. Anticipate and tackle risk before your competitor does and make your business rise in the industry.
Generating mitigation/improvement plan
A contingency plan is actually a ‘Plan B’ for wholesale business and it proves to be good when it helps to mitigate the damage and improve the situation of your business. Mitigation strategies are a variety of methods that a company can implement to minimize the effects of problems in its business. This may include a change in marketing methods, improving in capital to overcome revenue shortfall as well as developing plans to reduce the chances of the same ill-happening again. Such contingency plans save you time and allow you to solve the problem at the moment without having to analyse the situation once the problem occurs and develop a course of action later.
Creating a new business strategy
People are often poorly motivated to develop a contingency plan or a plan B because plan A usually represents a low probability of crisis so the resources do not bother or are not in a hurry to create a contingency plan. Another important reason is that they become so emotionally attached to their plan A that they overlook the need of creating a plan B. However, you must not make it an option as it is a prioritized task that must be properly thought-through and seriously conceived. It can give you a brand new action plan and a new business strategy to move your business in the right direction during an unexpected business happening.
Exploiting new business opportunities
The contingency plan can be considered as a plan to exploit new business opportunities for your business. It can be achieved by incorporating opportunity planning into your contingency plan and can be utilized to stay ahead of the competition by developing new wholesale products or to gain more market share by increasing marketing and advertising activities. Anticipating these opportunities and exploiting these opportunities helps a wholesale business not just to increase profit potential but to win a loyal customer base.
A contingency plan is ignored in many wholesale companies, probably because day to day operations are too demanding or there is less probability of a crisis. However, seeing all these benefits, you must be convinced to lay down contingency plan as soon as possible.

Author's Bio: 

William King is the director of Wholesale Products, wholesale traders , UK Dropshippers and Wholesale Supplies. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.