How to Create an Animated Explainer Video

Welcome to the realm of animated explainer videos, where creativity meets communication. In this comprehensive guide, we'll navigate through the intricacies of crafting these visually appealing narratives. Let's embark on a journey to understand what animated explainer videos are, how to create them, and the significance of Animated Marketing Video Service.

What is an Animated Explainer Video?

An animated explainer video is a type of video that uses animation and graphics to explain or demonstrate how something works. Some key characteristics of animated explainer videos include:

  1. They use animation rather than live-action footage. This allows complex topics, processes, or products to be visually depicted in an easy to understand way.
  2. The goal is to explain rather than simply entertain. Animated explainer videos aim to educate the viewer about a topic, product, service, or process.
  3. They tell a story or walk through step-by-step instructions in a clear, visual manner. Good animated explainer videos guide the viewer through the explanation like a tutorial.
  4. Graphics, illustrations, and animations bring visual interest while reinforcing the spoken or written content. The visuals complement and enhance the explanation.
  5. They tend to be short-form, usually under 5 minutes. Animated explainer videos aim to get their point across concisely without losing the viewer's attention.

Some common uses of animated explainer videos include explaining how a service works, demonstrating step-by-step processes, illustrating complex concepts, showing how a product functions, and more. The animation allows abstract ideas to be conveyed visually in an easy to digest format.

How to Make an Animated Explainer Video

Here are the main steps to make an animated explainer video:

  1. Write a script. The script is the foundation. It should clearly explain your process, product, or service in an engaging way.
  2. Storyboard your video. Map out the key points from your script visually in a storyboard to help plan the animation.
  3. Design your characters. Create simple, appealing characters that fit your brand and can convey emotions through facial expressions and body language.
  4. Animate your storyboard. Use animation software to bring your storyboard to life. Common techniques include whiteboard animation, 2D/3D modeling, and stop motion.
  5. Add narration. Record a professional voiceover to narrate your script or use text-to-speech if on a budget.
  6. Include graphics and text. Support your animation with on-screen text, diagrams, process flows, charts, etc. to aid understanding.
  7. Select a soundtrack. Choose a piece of instrumental music that sets the tone and pace for your video without distracting from the visuals/narration.
  8. Edit and polish. Refine your video by tightening pacing, fixing any animation errors, and adding finishing touches like transitions and an end card.
  9. Export and share. Save and compress your finished video to upload online, share on social media, or include on your website.

The goal is to simply yet engagingly explain your idea or process through the creative use of animation. Taking time with your script, storyboard, and visual design will result in an impactful explainer video.


Animated Marketing Video Service: Elevating Your Brand Presence

Here are some key ways an animated explainer video service can help elevate your brand presence:

Collaborative Conceptualization

Animated Marketing Video Service involves collaborative brainstorming sessions to crystallize your brand message. Benefit from the expertise of skilled animators and scriptwriters.

Tailored Animation Solutions

Experience personalized animation solutions that align with your brand's unique identity. From character design to visual effects, Animated Marketing Video Service ensures a bespoke approach.

Timely Delivery and Quality Assurance

Professionalism is the cornerstone of Animated Marketing Video Service. Enjoy timely delivery of high-quality animated explainer videos, crafted with precision and creativity.



Mastering the art of creating animated explainer videos is an exciting journey. Armed with insights from this guide and the support of Animated Marketing Video Services, you can elevate your brand communication to new heights. Embrace the power of visual storytelling and captivate your audience with animated narratives.


FAQs (Frequently Asked Questions)

What is an explainer video and how can it help my business?

An explainer video is a short, visually engaging video that explains what your company does or how your product/service works in a simple, easy to understand way. Explainer videos help increase understanding of your brand and build trust with potential customers.

How long does it take to make an explainer video?

The time it takes can vary depending on the complexity, but generally the full process from scripting to final export is 2-4 weeks on average. Simple videos may only take 1-2 weeks while more detailed ones could be 4-6 weeks.

What software do you use to create explainer videos?

Some popular options for creating explainer videos include Adobe Animate, PowToon, GoAnimate, Vyond, and Explainer Video Software like Biteable or Animaker. Both paid and free software is available depending on your budget and needs.

How much does an explainer video cost?

Pricing ranges significantly based on video length, complexity, animation style, and other factors. On average, simple explainer videos start around $1,000-3,000 while more advanced videos can be $5,000-10,000. An annual video package provides the best value.

Author's Bio: 

My expertise lies in creating captivating animated explainer videos that effectively communicate complex ideas and engage audiences.