What is the simplest way of doing business online? Well, the answer lies in picking an eCommerce platform that makes it easy to sell products online.

You have to go for an eCommerce platform that makes it easy to set up, launch and run your online store. It should come with powerful features that help you to grow your business.

It should allow you to launch your eCommerce store that does not slow down on the best selling days.

Things to Consider When Choosing an Ecommerce Platform

1.No Involvement of Web Developers

How to sell products online? As aforementioned, having your own online store is the best option. Moreover, the eCommerce platform you finalize shouldn't require any usage of tech skills to design a store.

The best ecommerce software comes with drag and drop functionality that will allow you to create online store without taking the help of web developers.

All in all, it has to be user-friendly that enables you to easily manage your online business without any coding skills.

2. Marketing Features

Say you wish to Sell office supplies online. Now, if you want to increase sales of your office supplies products, it is imperative that your eCommerce platform is loaded with marketing features.

For instance, there should be a functionality to make your website SEO-friendly so as to attract organic traffic. Feature to export your product catalog to popular marketplaces (Amazon, eBay, etc.) can help to increase your online sales.

The eCommerce platform you choose should allow you to integrate with email marketing tools that enable you to launch email marketing campaigns. This will enable you to send promotional emails to your potential and existing customers.

With email marketing, you can make customers aware of product launches, popular shopping days, discounts, etc. This is a proven way to boost engagement and improve conversions.

3. No Worry About Web Hosting

Say you have decided to Sell ink cartridges online. Now you want to buy an eCommerce platform that allows you to focus on selling ink cartridges, instead of server maintenance and cost.

Choose a fully hosted ecommerce solution that completely eliminates the worry about web hosting. From web hosting to launching your store to technical upgrades and maintenance, the ecommerce provider takes care of everything.

A hosted solution provides all the technology needed to start and manage your online store. Simply put, you are not involved in the hassles of site maintenance.

4. Affordability

You don't want to spend a ton of money to launch your eCommerce business. Right? So affordability has to be taken into consideration while choosing an eCommerce platform.

With a hosted solution, you are required to make monthly payments to use the eCommerce software. This will allow you to Sell toner cartridges with minimum investment. In other words, you can open your online store without making any significant capital investment.

5. Designed for Mobile

Is your online store designed for mobile screens? Can your consumers access your store on smartphones? If no, you shouldn't be purchasing that eCommerce solution. This is because, a major part of revenue of any eCommerce business comes from mobile devices.

Say, you have planned to sell Printer cartridges online. Now, if your website doesn't have the functionality to resize based on the type of functionality being used, you are likely to lose a lot of online consumers.

Several studies have shown that online shoppers (B2B and B2C) frequently make use of mobile devices to place orders online. In such circumstances, if your website does not appear well on mobile devices, it can have a severe impact on business revenue.

So if you want to to sell Printer ink online in an effective manner, make sure your eCommerce templates are responsive which means the website content will adapt as per the screen size. This will allow mobile users to easily view your eCommerce site and place an order online.

6. Ability to view Shipping Rates

How to sell ink cartridges online? An expert will say, choose the right eCommerce platform. However, in order to improve the conversion rate, it is important that you deliver every order in a timely manner.

Ensure that the eCommerce company you have picked has a network of reliable shipping service providers that are integrated into its system. This will enable you to receive all your shipping rates in your eCommerce BackOffice and storefront. Moreover, it should allow your customers to track their orders in real-time.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, he has a good understanding of what it takes to make an eCommerce business successful.