Selecting the most suitable survey software for your data analysis needs can feel overwhelming. There is a plethora of options available, each boasting a unique set of features and functionalities. While reviews and feature comparisons offer valuable insights, there is no substitute for hands-on experience. This is where free trials come into play. By strategically leveraging free trial periods, you can gain firsthand knowledge of various survey software solutions, enabling you to make an informed decision that aligns perfectly with your project requirements.

Free trials offer a unique opportunity to test-drive the core functionalities of a survey software. You can understand better the survey builder interface, assess its ease of use, and experiment with different question types. Can you easily create the specific question formats you need for your survey, such as multiple-choice, Likert scale, or open-ended responses? Is the interface intuitive and user-friendly, or does it require a significant learning curve? The free trial period allows you to put these aspects to the test in a risk-free environment.

Furthermore, you can gauge the software's ability to handle your specific survey design. Can you create branching logic to tailor the survey experience based on respondent answers? Does it allow for skip logic to prevent irrelevant questions from bogging down the survey flow? Addressing these elements during the trial period ensures the software can accommodate the complexities of your planned survey.

In addition to assessing the survey creation process, free trials offer insights into the data analysis capabilities of the software. Are you able to import data from external sources like customer relationship management systems or marketing automation platforms? How smoothly does the software integrate with your current data ecosystem? Through trialing the software, you can gain clarity regarding the data visualisation tools. Can you produce the charts and graphs necessary to effectively convey your survey findings to stakeholders? Does the software offer robust filtering and segmentation options to analyse specific subsets of your data? These features are essential for deriving actionable insights from your survey responses, and the free trial enables you to evaluate their efficacy firsthand.

Free trials are not just about technical capabilities, they also provide valuable insights into the user experience for both you and your survey participants. Can you easily send out test surveys during the trial period? How intuitive is the survey-taking experience for respondents on various devices, such as desktops, tablets, and smartphones? Is the survey mobile-friendly and optimised for different screen sizes? A well-designed survey software streamlines the process for both survey creators and participants, maximising response rates and minimising frustration. The free trial period allows you to experience this firsthand and ensure the software fosters a positive experience for all involved.

By strategically utilising free trials, you can move beyond feature lists and marketing materials to obtain a hands-on understanding of how survey software operates within your unique workflow. These trials enable you to evaluate its compatibility with your project needs, pinpoint any potential constraints, and ultimately, choose the software that optimally facilitates the collection of valuable data and supports data-driven decision-making, driving your business forward.


Author's Bio: 

MERLIN is the most powerful, flexible and productive software for Survey Data Analysis – the world’s leading script-based tabulation package.