What it means to augment the experience of the customers for digital businesses is dependent on the strength of the composed algorithm on how sophisticated it is administered to the system. Can it predict the trends, sales per marketing campaign RoI? Or it can do more? AI embeds are catching up like wildfire in every sect of the e-commerce industry. From automating transactions, to secure checkout at the cart, custom sugesstioṇs, or getting the best price it’s all directed by AI automation. With IoT on the rise, the e-com industry got a new push to have heavy traffic at the web stores,

Alongside the expanse of AI in the e-commerce market high-end tech firms like Google, Yahoo, are aggressive in acquiring tech-heads and .start-ups that speak automation for the eCommerce industry. The AI-domination will persist longer as per the market prediction of the AI-market in e-commerce. If we go by the present statistics there will be 80% penetration of AI-bots to take over the charge of the customer interaction by 2020. Let us take a look at what waits ahead.

Applications of AI in Transforming E-commerce

In recent years it has been observed that there is a 35 perceṇt rise in ROI in product selling and cross-selling of Amazon in the E-Com platforms, as soon as they placed AI-enabled recommendations to take over the item search. On the other hand, it is well counted the fact that there is about a 33% gap of not following the leads. To never miss out on customers let the AI-bots have the chance to redirect the potential leads so that the sales force can trace back to the customers and fix the issues before they miss out on any potential buyers at the platform.

AI-enabled Customer recommendations: It’s a common occurrence that the search tool misinterprets the query made by the customers. Therefore to narrow down the false results, there is a strict need for a search engine to display correct items before the customer moves to another web store that handles the customer queries better. Now, new features are coming into the web-search results, with AI-vision, an ability to capture visuals and show search results. The voice search is getting better, with time we might encounter local languages to process the search result as well. The benefits that you can reap from AI-recommendations are more reorders, loyal customers, better user engagement, and of course improved product sales.

AI to reach-out potential leads: Making a note of the human limitations where[ salesforces cant reach-out to queries and with AI the challenges can be easily addressed with. Intelligent dashboards & CRM systems can take over the controls, alert the representatives, and have information to reach out for further inquiries. This requires a lot of effort for optimizing the functions of the AI-bots like replies which are more natural and human-like, assuring enough to retain them at the platform, intelligent enough to solve problems, and more.

AI-directed personalizations-The target of any E-Com platforms is to have a seamless customer experience across all platforms. Every time a buyer visits the platform and enquires about a product an AI-integrated system records and learns from the experiences. It analyses user activities from product searches, adding items to the cart till the order is placed and finally making notes of which payment option the buyers would prefer. Hence, whenever a user accesses the website from their registered account the system automatically processes the best results in such a way that they feel that the entire system is customized for their use.

AI-powered chat assistants-Chatbots are a new engagement that every e-commerce site is looking into. Having 24*7 customer assistance with the same potency is difficult to manual standards for that chat-bots are perfect to have an extra hand towards assisting the customer queries. One can teach the AI-bots to behave, provide a detailed insight upon queries, and round-the-clock support for any issues. If the automation is done well, it can help any new user to navigate the platform faster which equals better customer retention due to improved user-experience.

AI-backed Inventories- When the AI sales traffic predictions are on the system can have an automated system where they can keep a track of the items present in the storeroom. Whereas on the other hand, it can maintain a comprehensive list of inventory for easier management. Plus, an automated system can keep track of inventory 24*7 and record after each item is dispatched so that items can not be misplaced anḍ can provide a real-time record of the items and their availability.

AI-enabled Email Marketing - Helps in sending out marketing emails for products (or services) that are of interest to the recipient without any manual intervention. Now, we have scanners automated to observe, record data, and decide whether spam or mark the email as important. Today’s email tools learn from the existing email contents and compose automated responses for the waiting customers who need to be answered without delay.

AI-enabled Supply Chain - AI has occupied a large portion of the present-day automation of the supply chain. The automation is helping the supply chains to rethink improvements in reaching out to the customers, enabling real-time consignment tracking advantage and an extra arm for managing delay concerns by regular updates to the customers. Now, it is enabling business decisions on which seller to contact, scheduling deliveries, and meeting market needs at every other aspect.

Can it predict the trends, sales per marketing campaign RoI? Or it can do more?

AI-based data analytics tools for the E-commerce sector that provide a host of benefits such as business intelligence, customer profiles, and online sale analysis. In order to create an omnichannel solution, AI efforts are consistent throughout. Some industry applications are also utilizing AI, machine learning, natural language processing, & computer vision to excel the performance of the web-platforms, advancing towards a smarter take in the e-commerce sector.

After taking a good look at the talent crunch for not having enough automation engineers to serve the need educators are putting their efforts to cement the gap. To impact the e-com market the latest emerging AI trends such as chatbots, image and speech recognition, and intelligent automation, we require experts. Keeping up with the rising demand, the Indian Institute of Technology-Roorkee in collaboration with WileyNXT has launched the Post Graduate Certification in AI for Digital Businesses and E-commerce.

The course provides insights into deep AI techniques that are transforming the e-commerce industry for the post-COVID world. For this program,Miles Education is the official channel partner in this program to equip professionals with the best course-work to participate in the digital transformation.

Author's Bio: 

Professional Career adviser