No doubt, YouTube marketing can be challenging, especially for newbies who don't know when, how, and where to start. That's why we're here to help.

For those who are not aware or have never noticed this before, a lot of successful brands consider YouTube as their top online resource. In fact, it has successfully developed into a major host for video content and the most valuable medium on the Internet. It's so versatile and can be used together with other marketing strategies that a lot of online marketers try their best to discover the most effective way to utilize this technique.

How Powerful Is Video Content?
It's almost impossible to determine how much a video content affects a business unless you'll focus on the numbers. Considering the fact that YouTube is one of the largest search engines on a global scale, around 33% of online presence is usually spent viewing videos, and the 75% of the users check the site being advertised after watching the video.

Also, it has been discovered that 4 out of 5 Internet users recall the video advertisements they watch and around 65% of these are influenced in trying the product that they've just seen.

These statistics show how compelling video content can be. So, for those online marketers who aren't utilizing or see this as something irrelevant, this can be your perfect time to make a switch and be a part of the YouTube community.

Strategies to Consider in YouTube Marketing
There are thousands of ways on how you can use YouTube to promote your business and earn money from it. Here are the basic strategies that will give you an idea and a better understanding on how YouTube marketing can help your business.

1. Viral Video Content
For upcoming brands, it's important to stand out from the crowd in order to be noticed, and creating viral videos is one of the best ways to improve your online presence and drive more traffic.

Though, this is easier said than done. The truth is, creating a viral content can be difficult and harder than how it appears to be. Everyone is trying to utilize this method, and there's always the possibility that you're going to fail a number of times before you even succeed. However, this doesn't imply that this strategy should be forgotten. If you have decided to pursue in YouTube marketing, pay attention to these:

- Simplicity Is Important
In order to get viral, your video must be short, yet engaging. People usually have short attention span and oftentimes, they want to be able to move on to something else quickly. Thus, it's highly advisable that your videos are under 2 minutes long.

- Be Unique
You can't stand out from the crowd if the video you have is just like everyone else'. If you want people to share your video content, make sure it's something they have never seen before.

- Up to Date
Viral videos must be relevant and recent. What does this imply? You should do your research and use current topics that are trending-- this will keep your audience interested.

2. Have an Engaging Community
Despite the fact that there's nothing wrong with viral video contents, you ought to know that it's not the type of strategy that will last for a long time. An ideal way to improve exposure and generate more traffic is to create a YouTube community-- people who will watch your videos on a regular basis and interact with you.

- Pay Attention to the Users
If you're uploading videos just to generate views, there's a huge possibility that you'll eventually lose your audience. That's why it's important to focus on meaningful video contents that your viewers can relate to.

- Consistency Is the Key
Even though there's a good number of brands that are capable of creating engaging videos, not all of them uploads them on a regular basis.

3. Try Advertising
Aside from Google AdWords and Facebook, you can also advertise in YouTube-- it's more affordable as compared to the former.

Also, despite the fact that YouTube advertising works best with another video strategy, it's possible to advertise even when you don't have a video content. As long as you have an account, you're good to go. That's the reason why a lot of business owners commit in YouTube.

Choose the Best Strategy
These are some of the ways on how to promote your business through the help of YouTube. It doesn't matter if you're going to create a viral content, a YouTube Community, or invest in paid advertising. The key is, you should choose a strategy that works best for you.

Author's Bio: 

My name is Frans Bouckenooghe, born in Roeselare, Belgium.
In 1980, I immigrated with my Rarotongan (Cook Islands) wife Tangata and two children to New Zealand.
I am a self employed Registered Building Surveyor. I identify and report on building defects. I love my work.
Besides work, I enjoy company of family and friends, internet marketing and photography.

I believe that little can be accomplished in life without some investment in yourself. Keep fit, consume right, practice kindness, remain positive, and keep your curiosity up. Treat these things as similarly important to love and friendship and I think you have a much better chance to lead a happy life.

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