Feng Shui applied to retail businesses is the practice of looking at how a retail space is organized and how its current condition affects different aspects the business. Feng Shui has been used for centuries for businesses in China and other Eastern countries and it’s now a popular trend in domestic retail businesses.
From upscale retailers such as Whole Foods Market to local boutiques retailers have incorporated Feng Shui principles into their storefronts. Retailer have seen benefits that range from attracting more customers, creating comfortable shopping experiences that keep customers in the store longer as well as increase in sales.
Even with these strong reasons to use Feng Shui in business, there are still people who as for more examples of tangible results. Well, let me offer a couple success stories. The Body Shop is a great example.
When the The Body Shop began the process of creating a new look for its stores, the store design team produced a store prototype which incorporated Feng Shui principles to create the ideal atmosphere. Their mock-up store produced encouraging results, with better than 10% increase in same store sales – From there; the concept was incorporated in all stores.
Anita Lo, restaurant owner made popular by her success on Bravo Channel’s “Top Chief” agrees with the use of Feng Shui. "I was a nonbeliever on some level,” reported Ms. Lo to the Wall Street Journal. “But now I won’t open up a new restaurant without involving my Feng Shui consultant.”
So if your sales are stuck or if you are looking for new and trendy ideas during seasonal design planning, consider incorporating Feng Shui. Because Feng Shui can bring quick results and make a sustainable impact. Putting the power of feng shui to work in a retail space will attract more customers, positively impact sales and create a better mood for the people who work in the store.
Beata Kulitskaya is a certified feng shui consultant and owner of Double Happiness Studio (www.dhsfengshui.com). Beata has been helping retailers and services businesses implement Feng Shui for over 15 years. Beata applies her feng shui expertise to develop programs that will provide tangible results for retail merchandisers, restaurants, and retail service businesses.
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