Wearing something unique that screams trendy yet classy is what we all want at some point. Fashion-conscious people love wearing stylish clothes while experimenting with different cuts and silhouettes. However, at times one struggles to find a brand that understands the aesthetics and styles that would make them stand out from the crowd. We all have different personalities, and that should reflect through the apparel we wear and complement our persona. Pairing up a black shirt with blue jeans can look flattering, but sometimes we want to make a fashion statement.

When it comes to style, we don’t want to follow the trends blindly. More often than not, freedom of expression is what we search for. However, finding a brand that matches your ideology while letting you experiment with colors and trendy cuts can be challenging at times. This is where BearTruth comes in. A revolutionary apparel brand, BearTruth has been headlining for its unique and incredible streetwear. The brand is known for its exclusive design, comfort as well as remarkable quality.

CEO, Dhon Blackwell, more popularly known as Dhon B, is the brains behind the high-fashion, streetwear label. It was in 2013 that Dhon B had to make a difficult choice as he could either leave his good-paying, stable job to stay true to his dream or spend the rest of his life helping someone else live theirs. If we say that it was one of the most pivotal moments of his life, it won’t be an understatement. In life, opportunities are rare, and it takes courage to follow your heart. BearTruth was created as an extension of Dhon B’s vision. Established and based out of Las Vegas, the clothing brand has already taken the east coast by storm, expanding its way throughout the nation and across the globe. Attending every invite extended to his brand, its growth came naturally. 

As far as BearTruth is concerned, it is a lifestyle brand that has been favored and represented by celebrities, pro skaters, professional athletes, and countless influencers. It has been a part of some of the most prestigious fashion events around the world, including NY Fashion Week, LA Fashion Week, Agenda, and Project, among others. Moreover, the brand’s emblem is quite interesting – the word “TRUTH” is clenched in a bear’s claw. It is intended to reflect one’s identity, values, dreams, and truths while signifying strength and tenacity. Whether you love to skateboard, dance, or do a 9-to-5 job, BearTruth’s clothes are perfect for creative, driven, and ambitious people. The apparel brand’s vision is to celebrate people who want to express themselves freely through their achievements. This is not all! The incredible team of designers and manufacturers put in a lot of effort and work hard to ensure the message is channeled through their products. Being able to wear what we want in a fashionable way and within the budget is exactly what BearTruth clothing is all about! 

What sets the clothing line apart from other brands is the fact that BearTruth understands the luxury of freedom. They believe every soul holds a different light and truth, which needs to be reflected through one’s personality, and clothes are the best way to do it. Representing motivated and aspiring people of Vegas, BearTruth collections are all about being true to yourself and not allowing the world to define who you are. From oversized, printed hoodies to stunning leather jackets available in vibrant hues, BearTruth captures the essence of one of the greatest cities in the world, Las Vegas. In fact, the underlying theme of social responsibility and peace is evident in every design. Being a unisex brand, BearTruth is breaking all stereotypes while creating an opportunity for everyone to discover their authentic self and embrace it. All BearTruth designs are extremely versatile and can be incorporated with endless styles. And the good news is that it also offers online sales from time to time and is even working its way into a store near you. 

Taking the route you love and want to travel requires courage and ambition, and the streetwear brand encourages you to pursue your passions without any judgment. The high-fashion brand believes that most of us tend to wear clothes that don’t define us, but just for the sake of society’s approval, we make such decisions. BearTruth apparel stresses on not trading your authenticity for approval, as there is great beauty in just being yourself. “The future of BearTruth is nothing short of a movement. It is a constant reminder there is no better way to live than in your truth,” reveals Dhon B. In fact, the brand has been specifically designed for those who want to find their true, authentic self. The journey of BearTruth is a reminder that we all must listen to our hearts for the truth and follow what we really truly want. So, what’s your truth? 

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