Among the many services and gift items that the Express Regalo provides their customers abroad and on the Philippines, Jollibee food products are among the most popular choice of food gift. Well that doesn’t surprise for one bit, because as we all know, the Jollibee Food Corporation is the most popular choice of, not just the kids, but also the grownups when it comes to fast-food chains.
But what else do we know about the Jollibee Food Corporation apart from its yummy yumbuger and joyous chickenjoy?
Jollibee Food Corporation is a fast-food restaurant chain based in the Philippines and also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.
And as all the Filipino children and children at heart know, Jollibee is also the name of Jollibee's mascot, a large bee in a blazer, shirt and chef's hat. The Jollibee Food Corporation is an American style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, and spaghetti.
Well as a true blooded Filipino, information like that about the Jollibee Food Corporation are like the alphabet to us Filipinos, but some us doesn’t know about this, and about its history. So here is a small summary about the history of the greatest fast-food chain in the Philippines, the Jollibee Food Corporation.
The Jollibee Food Corporation started as an ice cream parlor at Cubao in 1975 with Jolibe as the original name. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.
And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".
The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.
The Jollibee Food Corporation has gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, the Jollibee Food Corporation acquired Chowking, allowing Jollibee Food Corporation to be part of the oriental quick service restaurant segment. Similarly, the Jollibee Food Corporation also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines. In 2006, Jollibee Food Corporation acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.
So that’s all about the Jollibee Food Corporation. But if you ever wanted to send some Jollibee food products to your loved ones back home, then try and visiting the Express Regalo on www.expressregalo.com to know more about it.
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