Because I run a profitable and legitimate home based business myself, I have a pretty good idea of what a glorious day would look like for you.

First, you wake up to find out you’ve had an abundance of traffic to your web site. From those hundreds of leads, dozens have indicated that they would like to know more about your products, and about your home based business opportunity. They are now prospects, and they’ve been added to your growing mailing list.

Later in the day, you hear from many of the prospects who contacted you last week indicating they’ve decided they want to buy some of your products so they can make an informed decision regarding your income opportunity.

Finally, in the evening, you sign up as new distributors some of the prospects who had bought your products a few weeks ago and who think this is too good an opportunity to let it slide by.

And to top it off, you hear from some of your front line distributors who also had a very productive day. You go to bed with “ka-tching” sounds in your head.

Now, back to reality.

If you’re experiencing enough days like the one I just described, a big reason for your lack of results could be that you’re making a marketing and prospecting mistake of Xorkian proportions.

Many of you (especially baby boomers) will remember “Mork & Mindy”, the popular and funny sitcom of the late 70’s. Mork (Robin Williams) was an alien from Planet Ork sent to Earth to study human beings. He looked just like an earthling (though he did not behave like one) and lived in Boulder, Colorado, with beautiful Mindy (Pam Dawber).

I want you to imagine for a minute that Xork (Mork’s brother) and his girlfriend Xindy arrived on earth a couple of days ago. Now they’ve decided it’s time to learn to drive a car – the one parked in your driveway.

Having seen TV commercials about “filling up”, the first thing Xork does is to grab the garden hose and fill your near-empty gas tank with water.

What do you think will happen next? How quickly do you think Xork will learn to drive? How far will he go? You can pretty much figure out that the whole project will be a disaster.

Yet, the car is in great working order (except for the content of the tank), the keys are in the ignition (tsk tsk tsk…), the roads are fine, the weather is great, the instruction manual in the glove compartment is very informative and user-friendly, Xork and Xindy are patient students and they really want to learn. And yet, disaster looms. Why is that?

Because the ‘essential’ ingredient for the success of this endeavor is a tank full of gas. And in the scenario I just described, there’s no gas—just water. No matter how good the car, the road, the weather, the manual, the student or the intention, without gas Xork & Xindy ain’t gonna go nowhere.

Does that sound like some of your marketing and prospecting endeavors?

Here’s why that’s the case: no matter how many people are out there looking for a business opportunity, if you don’t have the ‘essential ingredient’, you won’t have a whole lot of traffic. And without the ‘essential’ ingredient, the little traffic you’ll get will be made up of poor quality leads who won’t join your MLM business opportunity or buy your products. And you might go broke as a result.

Now, let’s juxtapose your situation with the Orkans’ to bring the point home. No matter how good the car (your company and its comp plan), the road (your products and opportunity), the weather (the Marketplace), the instruction manual (all the training you’re getting), the student (the shopper) or the intention (looking for a business-income opportunity), without the ‘essential’ ingredient, your marketing – no matter what method you use – will be a flop. Without “gas”, you’re SOL—just like Xork & Xindy!

Well, if the ‘essential’ ingredient for Xork is gas, what’s the essential ingredient that will make the marketing of your home business opportunity take off like a Ferrari on steroids? It’s simply this: knowing precisely what makes people tick. If you don’t know that, you’re up a creek without a paddle.

Some of you might be slightly disappointed that the ‘essential’ ingredient is something so “ordinary” – no big upline success secret – so… common sense. It IS that, but as you are well aware, common sense is not common practice. What is baffling is that no sane person would think of starting a road trip with a thank full of water, and yet, those same “sane” home business builders will conduct a marketing campaign using messages full of the wrong stuff, stuff no one really cares about – like features for example.

Look, do you want to experience success so you can make tons of sales so you can make lots of money so you can have some time freedom to enjoy your life? Do you?

Good answer! The sure-fire way to do the aforementioned is to be “in-the-know”.

What does “in-the-know” mean? It means knowing precisely what motivates people to act – to click, to sign-up, to join, to buy – to do anything, really. It’s knowing WHAT to say (or write) and WHEN to say it, and it’s knowing what NOT to say (not that you want to hide things, but for example, telling people on your home page all the details of HOW the company’s marketing plan is designed to produce group volume – aka the features – before you tell them WHY that is important for residual income – aka the benefits – will be a big waste of everybody’s time).

Now, as a home based business builder, your chances of success at ‘selling’ – as in trading goods or services for money, but also as in convincing, persuading, influencing – will improve significantly, perhaps even dramatically, if you are selling what the business-shopper is wanting to, ready to, and agreeable to buy into! And to do that well and consistently, you MUST be “in-the-know”.

Here, for example, are three irrefutable and undeniable facts of life you become acutely aware of when you’re “in-the-know”:

-Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.

-People buy on emotions… and then justify with facts.

-The only way to influence people is to talk in terms of what the other person wants, NOT what you want.

A successful home business builder is one who uses that knowledge – and the many other facts of life one learns when “in-the-know” – to design every element of his/her marketing campaign, keeping in mind at all times that the best possible selling-buying scenario is the one where, at the end of the deal, EVERYBODY WINS!

So, if success with your home business opportunity is key for you and your family living the Richer Life you all desire and deserve, do your research and your due diligence and find out all you can so that you are in-the-know about what will grab the leads’ attention, what will make them stop what they were doing long enough to read your material, listen to your audio or watch your video, internalize your message, and follow your command – click, join, buy – now!

The information is out there. Find it, and be in-the-know: it’s a matter of (Richer) life or (home business) death!

I wish you ALL the business success you desire and deserve. Remember that the success you desire is function of your ambition, but the success you deserve is function of your ACTION!

Daniel G. St-Jean
BizzBooster, and The Sparkplug of Personal Development
Author of 7 Simple Keys To Spark Change In Your Life Now!
Co-author of 101 Great Ways to Improve Your Life – volume 2

Author's Bio: 

Daniel G. St-Jean is half of The BizzBoosters Inc. He and his partner Laurel Simmons have produced a powerful new Special Report entitled Discover How You Can Easily Avoid the Biggest Marketing Mistake
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