Audio Boosts Website Effectiveness

Advertising “clutter” continues to be a huge problem for Internet marketers and it is only going to get worse. The average consumer is bombarded by thousands and thousands of promotional messages and ads every day, which means it is getting harder and harder to grab someone’s attention and hold it long enough to get your message across.

Fancy graphics, streaming pictures and flash elements are no longer enough to set your site apart from that of everyone else. Neither will these elements alone foster the “professional” image you’re looking for in order to establish yourself as an expert or leader in your field –- something so important for consultants and those who sell commodity or resale rights products.

One of the best things you can do is add audio to your site. Sound breaks through, sometimes even before your entire site is finished loading. It also personalizes your site and your services as almost nothing else can. Additionally, you can make sure that site visitors hear your entire message rather than scrolling through what they think the highlights are.

Although this is such an obviously good idea in principle, many website owners have shied away from using audio because it requires outside studio help, IT specialists or monthly payments to host services. Worse still, a lot of the sites that are using audio actually detract from both image and clarity because the quality of their materials is so poor.

“Impact Web Audio,” a simple Windows application from Mike Filsaime, simplifies the technology while upping the professionalism of streaming audio materials. It’s an all in one solution that records, adds a background audio loop and creates flash-based audio player files. The background loops are an especially distinct advantage you’ll not find elsewhere. They eliminate background noises and imperfections while adding impact to your voice file, thereby making even audio recorded in less-than-optimal circumstances sound great.

Another exclusive feature is the “Affiliate Jump” technology which allows you to send listeners to another website as soon as the audio file finishes; it’s so easy to use that all you have to do is check a box and enter a website address during setup.

In addition, there is no limit on the number of audio files you can create and run on your website, that audio starts in seconds rather than minutes -- so you have immediate impact regardless of the user’s internet connection – and your materials will sound professionally edited through the use of automatic fade-up and fade-out.

Lastly, there are no monthly or costly bandwidth fees since you host your own audio on your own web server. This last point is also important because it means less or no down time.