Most People Do Not Study.

Reason two on why 95% of people fail in their home based franchise and will never become a top producer is because most people do not study.

I asked the question in the first article of this series if you were obtaining what was needed for the accomplishment of your goals and dreams. Maybe the more important question is: Are you studying, learning and doing what is necessary to be the master of your craft, be that top producer and to have the best home based franchise possible?

Trust me, this is easier said than done. It takes a lot of time, many times some significant investment of funds and most times you are met with the frustration of the learning process…and you know the rest, 95% of the people out there do not persist, they do not endure, they quit and they fail. How about you?

Do you have what it takes to realize the success in your home based franchise that I know you want? One of my mentors, Dan Kennedy, tells the story of his rise to success...For nearly 25 years he has read a book a day, plus newspapers, trade journalism, newsletters and visited public libraries on a weekly basis.

When he was studying to become a copywriter, he studied no less than one hour a day, listened to recorded material on the subject constantly, sought out and got to know some of the top copywriters in the industry. And I love this one…one of his mentors told him to take great direct response ads and write them long hand 21 times each, to teach his subconscious the rhythm of that type of writing. Guess how many ads he did that with?…100!!

What he did to become one of the top copywriters of our time goes on and on...but what were his rewards? He commands over a $100,000.00 fee for his copywriting services AND he has a waiting list for people willing and able to pay it. Do you think that it was worth his time, money and energy in acquiring the craft of copywriting? I do!!

This type of study in order to be a top producer and top earner is true for any industry whether it is in law, in medicine, in sales or network marketing in creating the best home based franchise. It really doesn’t matter. What does matter is that you need to become the master of your craft to have the privilege of being a member in the top 5% club.

You might be saying to yourself…”Jen, Are you crazy? I don’t have that kind of time to devote to my business.” Well, let’s take a look at that statement for a minute. I have said this before and I will say it again…We all have the same 24 hours in one’s how we choose to spend that time.

What are your goals and dreams really worth to you? Let’s run down your day, shall we?

What time do you get up in the morning? Could you get up an hour earlier?
What do you do during your breaks if you are working at a J.O.B? Could you be reading and learning?

What do you do for your lunch hour? Again, could you be studying, learning, investing in yourself and subsequently in the success of your home based franchise?

How about the commute home? Do you listen to music or talk radio or do you listen to CD’s that can help you accomplish your goals and your dreams?

Finally are you sitting in front of the TV watching the latest rerun of whatever show? Humm...I wonder what else you could be accomplishing with that time?

I think that I might have just found at least 3 hours in your day, each day that could be spent changing the direction of your life. The question then comes…do you want your goals, your dreams and the success of your home based franchise badly enough? If you do…then go after your goals and your dreams with everything that you have.

Is all of this easy? Of course not. Does it take time and discipline? Absolutely. Will you have to make choices on what to do with your time every day? Absolutely again. But let’s take a look at the payback of your upfront investment of your time.

Imagine 6 months to a year from now. Because of your investment of time and other resources in yourself, you are now a top producer and have one of the best home based franchises on the market. You have earned your membership of the top 5% club and are one of top earners in your industry.

You now have the monetary freedom that you have been dreaming of and you now have the freedom of time as well. You have mastered your skill as a top producer and now you are reaping the rewards because of that mastery for what could be years to come in your best home based franchise. Is that upfront investment of time now worth it for you? Only you can answer that question.

If you have questions on this series of why people fail in their home based franchise and how not to, give me a call or send me over an email.

Go, take action and make it a terrific and profitable day.

Author's Bio: 

Jennifer Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams.

While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership.

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