Marketing is an important component of any business’ survival tools, especially in the digital age we live in where the competition for consumers' attention online is vicious. For entrepreneurs, social media has become the best place to invest their efforts to reach new consumers or opportunities. 
To avoid coming off too promotional or advertising incorrectly, entrepreneurs must constantly elevate their marketing strategies on social media based on digital trends, or risk losing to other competitors. These seven social media success strategies entrepreneurs should implement right now can help leverage social media presence to optimize marketing approaches for the rest of 2021:
1. Choose the Right Channel to Target
2. Interact With Your Audience on Social 
3. Use the 20/80 Rule
4. Get More Online Reviews
5. Use More Video Content
6. Mix Auto and Real-Time Posting
7. Implement Hyperlocal Marketing 

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Author's Bio: 

Join Sandra Yancey, Founder & CEO of eWomenNetwork, as she shares her successful strategies on “How to S.C.A.L.E. Your Business for greater Impact, Revenue and Prosperity.” Sandra will unveil the keys to having a successful, thriving, profitable business. The 11th annual “Women’s Success Summit” is our biggest and most exciting event of the year!