The Pixel …… seems like it should be just silly music or something to say because it's a bit scary.

What it is:

The Facebook Pixel is simply a piece of Javascript code that Facebook assigns to each Facebook Ads account. The purpose of this code is to allow you to measure, optimize and build audiences for your Facebook Ads. You do not have to use your code to run your ads but it is a very valuable tool if you want to run Facebook Ads that are successful.

Each ad account comes with one unique Facebook Pixel code.
The Facebook Pixel Code is used to create custom audiences and to track conversions.
You only need to place the Pixel on your website once and you are good to go.

What you can do:

There are a bunch of things you can do with the Pixel. As I mentioned, it is a very valuable tool. Some of the things that you can do are for the advanced user so I am only going to show you the basics of adding the Pixel to your website. If you want to learn how to build custom audiences and track conversions then please don’t hesitate to leave a comment or contact with us

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Author's Bio: 

I am Rasel Ahmed. I am A online Marketer.