One of the ways that I'm able to stay in the flow of my personal and professional energy and stay out of overwhelm (well, at least most of the time ;) is by staying in rhythm with the phases of the moon.

In fact, I strategically create my business schedule with the intention of harnessing the moon's energy to give my marketing copy and campaigns a mystical edge that sparkles with the magic of my soul's purpose and potential.

This is one of the things that sets my marketing and coaching practice apart from others,  and one that my clients say gives them an intuitive advantage when they're planning their own marketing strategies.

Since this week we're in a Waning Moon phase ~ this when the moon appears to be decreasing in the night sky and it's light grows dimmer each night ~ I thought I'd share some tips about how to align your personal and professional energy with this phase of the moon.
Waning Moon Marketing Tip #1 ~ Reflect:
Reflect On What Worked... And What Didn't

I'm a big believer in the process of: reflect, regroup and retry. So I use the energy of the Waning Moon to look back over my actions ~ both personal and professional ~ to see what worked and what didn't.

Professionally, I look over my marketing copy ~ blogs, newsletters and social media entries ~ andsee what resonated the most with people in my spiritual tribe. What blogs did people comment on, what tweets got the most views and what programs were people really excited about?

If I've given people something they like, I want to know so I can give them more of what engages them, challenges them and gets them thinking about what's possible. 

If people don't respond, if they aren't interested in a topic, then I need to be able to recognize that and realign my message to meet the needs of the people I'm here to serve.

But the only way that I can stay in rhythm with the people in my circle is to reflect on what worked and be really, really honest about what didn't.
Waning Moon Marketing Tip#2 ~ Release:
The Waning Moon Is A Time Of Letting Go

As the light in the night sky continues to decrease with the energy of the Waning Moon, this is the perfect time to go within and be willing to let go of anything that's not serving your soul's highest potential.

The Waning Moon lends energy to help you release your limitations, especially around money or worthiness issues. As spiritual practitioners who are always growing and stretching into new possibilities, we're also always bumping into our insecurities and fears along the way. (Yes, this really does happen to ALL of us.)

Perhaps this is the price of moving forward. But it's also a great opportunity to overcome your obstacles and let go of the old, outdated and dare I say... false, limiting beliefs we have about ourselves and our businesses.

The Waning Moon will help you notice these fears, myths and limiting beliefs and consciously LET THEM GO so that your business can soar. 
Waning Moon Tip #3 ~ Rest:
Take Some Time Off

Take some time to rest and regroup during this phase of the moon. No seriously, no matter how busy you are, there's no way you can convince me you can't take 1 or 2 days off.

This doesn't mean that you should halt your forward motion or slow your growth. But believe it or not, taking a few days off can actually help keep you on track because it keeps you from burning out!

Waning Moon Synopsis: Keep making positive strides toward your goals, but also take time to rest and reflect. Remember to let your old limits and fears decrease with the diminishing moon.

Author's Bio: 

Rev. Michele McGrew is a spiritual practitioner and coach who teaches heart-centered entrepreneurs to fill their practices and market their businesses with grace and ease.
Known for filling her local workshops and providing outstanding spiritual services within her community, Michele is passionate about sharing her authentic marketing skills with other spiritual practitioners so they can help more people, make more money AND work with the clients they love.
By blending spirituality, energy dynamics and good, solid business skills, Michele helps her clients create a steady stream of ideal clients into their business by marketing their services with total integrity so that they can let their light and passion shine in the world through the inspired work that they do.
Michele is a native Floridian who happily shares a home with her husband, son, 2 dogs and 3 cats. She is also the current President of the Alliance of Divine Love Ministry's Florida Board of Directors.